The $5 Bonafide Big Box Contains an Entire Meal in One Compact Container
Katherine Pendrill — March 29, 2016 — Lifestyle
References: popeyes & brandeating
Popeyes' recently announced that it will be bringing back its $5 Bonafide Big Box deal for a limited time. The return of the combo coincides with the release of similar meal boxes at chains such as KFC and Long John Silvers.
The $5 Bonafide Big Box is a hearty chicken dinner served in one compact container. Those who order the combo can choose to have either three Handcrafted Tenders or two pieces of crispy, bone-in fried chicken. In addition to the chicken, the combo also includes two sides and one of the chain's signature buttermilk biscuits. All of this comes at a price of just $5, making it an excellent value for those who would typically order multiple items.
The $5 Bonafide Big Box is only available at participating Popeyes locations from now until May 1st.
The $5 Bonafide Big Box is a hearty chicken dinner served in one compact container. Those who order the combo can choose to have either three Handcrafted Tenders or two pieces of crispy, bone-in fried chicken. In addition to the chicken, the combo also includes two sides and one of the chain's signature buttermilk biscuits. All of this comes at a price of just $5, making it an excellent value for those who would typically order multiple items.
The $5 Bonafide Big Box is only available at participating Popeyes locations from now until May 1st.
Trend Themes
1. Discount Meal Boxes - The rise of affordable meal boxes at fast food chains presents opportunities for streamlined and convenient dining experiences.
2. $5 Bonafide Big Box - The success of the $5 Bonafide Big Box deal encourages other fast food chains to offer similar comprehensive meal options at a low price point.
3. Compact Container Meals - The popularity of compact container meals opens possibilities for innovative packaging solutions that provide complete, satisfying meals.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of discount meal boxes to attract price-conscious consumers and increase sales.
2. Packaging - The rise of compact container meals creates opportunities for the packaging industry to design practical and eco-friendly solutions for convenient on-the-go dining.
3. Food Delivery - The demand for discount meal boxes presents a potential disruptive innovation opportunity for food delivery services to collaborate with fast food chains and offer convenient meal bundles.
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