Bolt Detergent
References: adsoftheworld
Your initial reaction may be shock when you see this ad, but take a closer look. It's a print campaign for Bolt Detergent and definitely made me do a double take.
The best part is the tag line, "It smells this irresistible."
It's an attention grabber, for sure, and isn't that what clever ads are about?
Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008
Implications - The use of quirky humor in advertising not only captures attention, but creates positive brand recognition by communicating a messaged of lightheartedness and free thought.
The best part is the tag line, "It smells this irresistible."
It's an attention grabber, for sure, and isn't that what clever ads are about?
Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008
Implications - The use of quirky humor in advertising not only captures attention, but creates positive brand recognition by communicating a messaged of lightheartedness and free thought.
Trend Themes
1. Quirky Humor in Advertising - Opportunity to create attention-grabbing ads that promote positive brand recognition through lightheartedness and free thought.
2. Shockvertising - Potential for advertisements that elicit initial shock reactions to captivate audiences and encourage further engagement.
3. Creative Print Campaigns - Chance to develop unique and visually striking print ads that make viewers do a double take.
Industry Implications
1. Advertising - Opportunity for advertising agencies to leverage the use of quirky humor and shockvertising techniques in their campaigns.
2. Detergent - Potential for detergent companies to create disruptive print campaigns that stand out from traditional advertisements and attract consumer attention.
3. Photography - Chance for photographers to collaborate with advertising agencies to create visually impactful and attention-grabbing print campaigns.
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