The Bold Ogilvy Agency Creates an Ad to Encourage Poop Scoopers
Deborah Kim — July 23, 2011 — Marketing
References: ogilvy & ibelieveinadv
This creative print ad from the Bold Ogilvy certainly gets its message across in a very creative way. Their slogan reads “Please Clean Up After Your Dog” and features a ballerina, an Shaolin monk and a citizen all stepping on poop. Admittedly, this is a huge problem especially for city dwellers.
As a dog owner, it's important to always keep track of your furry friends and make sure you clean up after them. This may not be the easiest task in the world -- I know from personal experience. However, these ads get the point across that no one wants to step on dog feces. It doesn’t matter who you are, whether you are a Shaolin monk or a ballerina, stepping on poop is not pleasant.
As a dog owner, it's important to always keep track of your furry friends and make sure you clean up after them. This may not be the easiest task in the world -- I know from personal experience. However, these ads get the point across that no one wants to step on dog feces. It doesn’t matter who you are, whether you are a Shaolin monk or a ballerina, stepping on poop is not pleasant.
Trend Themes
1. Creative Print Ads - Opportunity for innovative and attention-grabbing advertising campaigns using print media.
2. Promoting Responsible Pet Ownership - Disruptive innovation opportunity to develop new services or products that encourage dog owners to clean up after their pets.
3. Addressing Urban Dog Waste Management - Potential for disruptive innovation in creating efficient and eco-friendly solutions for managing dog waste in cities.
Industry Implications
1. Advertising - Opportunity for advertising agencies and marketers to explore creative approaches in print ads to effectively convey messages.
2. Pet Care - Disruptive innovation opportunity for pet care industry to develop products and services that promote responsible pet ownership and address waste management.
3. Environmental Services - Opportunity for environmental service providers to innovate in the field of urban waste management, specifically targeting dog waste.
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