Mejuri Debuted the Dynamic ‘Bold Chains’ Collection for a Bold Aesthetic
Grace Mahas — December 10, 2019 — Fashion
References: mejuri
Canadian jewelry brand, Mejuri, recently debuted the new 'Bold Chains' collection that reflects consumer needs -- bold, high-quality statement pieces that "are great to pair with your more delicate items to create a balance when layering necklaces."
The Bold Chains series includes three necklaces and three bracelets that will work for any occasion. These bold yet timeless pieces are offered in both gold vermeil and 14K gold. “We wanted to create something that is bold enough to stand on its own but that’ll play well with the rest of your pieces. They each take your look to another level. It’s hard to find a chain that ticks off all the boxes," said Justine Lançon, the Creative Director of Mejuri.
The Bold Chains collection offers high-quality pieces at an affordable price and is a great way for Millennials to enjoy an everyday indulgence while maintaining their budgets.
The Bold Chains series includes three necklaces and three bracelets that will work for any occasion. These bold yet timeless pieces are offered in both gold vermeil and 14K gold. “We wanted to create something that is bold enough to stand on its own but that’ll play well with the rest of your pieces. They each take your look to another level. It’s hard to find a chain that ticks off all the boxes," said Justine Lançon, the Creative Director of Mejuri.
The Bold Chains collection offers high-quality pieces at an affordable price and is a great way for Millennials to enjoy an everyday indulgence while maintaining their budgets.
Trend Themes
1. Bold Chains Collection - Disruptive innovation opportunity: Creating bold, high-quality statement jewelry that can be easily paired with delicate items for layering.
2. Affordable Luxury Jewelry - Disruptive innovation opportunity: Offering high-quality jewelry at an affordable price point for Millennials.
3. Timeless Jewelry Pieces - Disruptive innovation opportunity: Designing bold yet timeless jewelry pieces that can elevate any look.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Incorporating the trend of bold chunky jewelry into traditional fine jewelry designs.
2. Fashion Retail - Disruptive innovation opportunity: Collaborating with fashion retailers to create exclusive collections that combine bold chains with clothing trends.
3. E-commerce - Disruptive innovation opportunity: Leveraging e-commerce platforms to reach a wider audience with affordable luxury jewelry options.
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