Spencer's Collaborated with Gen Z TikTok Star Kayla Malecc
Laura McQuarrie — April 30, 2024 — Fashion
References: uk.finance.yahoo
Spencer's is debuting a first-of-its-kind body jewelry collection with Gen Z influencer Kayla Malecc, known for her triple-nose piercings and unapologetic spirit. "I reached out to Spencer's looking for a quality piercing kit that worked with my style because it was not accessible in the market," said Malecc on the 21-style body jewelry collab.
The Kayla Malecc Jewelry Collection includes accessible body jewelry styles that supports creative self-expression with quality hypoallergenic titanium pieces. There are three multi-packs to choose from, with varying gauges for barbells, horseshoe rings and screw nose rings.
To introduce its collab with the TikTok star to all its stores and online channel, Spencer's is hosting a meet and greet event in Kayla's hometown.
The Kayla Malecc Jewelry Collection includes accessible body jewelry styles that supports creative self-expression with quality hypoallergenic titanium pieces. There are three multi-packs to choose from, with varying gauges for barbells, horseshoe rings and screw nose rings.
To introduce its collab with the TikTok star to all its stores and online channel, Spencer's is hosting a meet and greet event in Kayla's hometown.
Trend Themes
1. Gen Z Collaborations - Expanding collaborations with Gen Z influencers to create exclusive product lines aimed at niche markets.
2. Creative Self-expression - Encouraging individuality through accessible body jewelry styles that cater to diverse self-expression needs.
3. Quality Hypoallergenic Designs - Developing innovative body jewelry collections with high-quality hypoallergenic materials for enhanced comfort and safety.
Industry Implications
1. Fashion Retail - Fashion retailers can explore unique collaborations with influencers to leverage their social media presence in creating bespoke collections.
2. Body Jewelry - Body jewelry companies can innovate by offering a wide range of hypoallergenic designs that cater to different style preferences and skin sensitivities.
3. Event Marketing - Brands can enhance customer engagement by hosting events featuring popular influencers to promote exclusive collections and drive foot traffic both in-store and online.
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