'Bodies of Summer' Armani Exchange Campaign Rolls Out
Marissa Brassfield — May 3, 2010 — Fashion
References: armaniexchange & thefashionisto
A|X is no stranger to sensual beach print ads, and this 'Bodies of Summer' Armani Exchange campaign keeps the ball rolling. Irina Shayk, Clint Mauro and Marlon Teixeira are photographed by Matthew Scrivens in Parrot Cay, Turks & Caicos doing what they do best--look good in hot clothes.
See more shots of the smokin' 'Bodies of Summer' Armani Exchange campaign above. Is it just me, or do these print ads make you want to head to the gym ASAP?
Implications - After taking a short break from the Armani Exchange Spring 2010 campaign, Marlon Teixeira, Clint Mauro, and Irna Shayk have shown why they're Armani's go to folks for campaigns.
They've scored another winner.
See more shots of the smokin' 'Bodies of Summer' Armani Exchange campaign above. Is it just me, or do these print ads make you want to head to the gym ASAP?
Implications - After taking a short break from the Armani Exchange Spring 2010 campaign, Marlon Teixeira, Clint Mauro, and Irna Shayk have shown why they're Armani's go to folks for campaigns.
They've scored another winner.
Trend Themes
1. Sensual Beach-frolicking Ads - Opportunity for brands to tap into the appeal of sensual beach imagery for their advertising campaigns.
2. Bodies of Summer Campaign - Potential for fashion brands to create body-positive and inclusive campaigns featuring models of diverse body types.
3. Photography in Exotic Locations - Opportunity for travel and tourism brands to collaborate with photographers to showcase exotic destinations in their advertising materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to embrace diversity and body positivity in their campaigns.
2. Advertising - Opportunity for ad agencies to incorporate sensual beach imagery in their creative executions for brands targeting a younger, image-conscious audience.
3. Travel - Disruptive innovation opportunity for travel companies to leverage stunning photography in exotic locations to attract adventure-seeking travelers.
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