Bob's Burger Chain in Brazil Releases Edible Paper
Katie Pagnotta — December 17, 2012 — Lifestyle
Bob's burger chain in Brazil has officially introduced edible wrapping paper to the menu.
The inventive new packaging ensures less waste and zero clean-up. You can literally apply condiments to the outside of the burger and eat away. The concept seems a bit strange at first, but it seems to have picked up and people are curious to taste the edible paper. Bob's is clever in taking an outlandish idea, promoting it and attracting people to its food. The idea stemmed from the fact that Bob's claims its food is overtly delicious and people cannot wait to eat it. Thus, the edible paper to wrap the burgers in was born to demonstrate the consumer's inability to wait and indulge in the delicious goods.
The Bob's burger chain edible paper campaign is a genius way to promote the company in an alternative way.
The inventive new packaging ensures less waste and zero clean-up. You can literally apply condiments to the outside of the burger and eat away. The concept seems a bit strange at first, but it seems to have picked up and people are curious to taste the edible paper. Bob's is clever in taking an outlandish idea, promoting it and attracting people to its food. The idea stemmed from the fact that Bob's claims its food is overtly delicious and people cannot wait to eat it. Thus, the edible paper to wrap the burgers in was born to demonstrate the consumer's inability to wait and indulge in the delicious goods.
The Bob's burger chain edible paper campaign is a genius way to promote the company in an alternative way.
Trend Themes
1. Edible Packaging - The introduction of edible wrapping paper by Bob's burger chain in Brazil presents an opportunity for companies to explore sustainable packaging solutions.
2. Zero-waste Packaging - The use of edible paper by Bob's burger chain in Brazil highlights the growing trend of zero-waste packaging, offering opportunities for innovative and eco-friendly packaging solutions.
3. Novel Food Experiences - The curiosity and interest in tasting the edible paper from Bob's burger chain in Brazil suggest a trend towards novel food experiences, providing opportunities for unique and interactive dining concepts.
Industry Implications
1. Fast Food - Fast food chains can explore edible packaging options, like Bob's burger chain in Brazil, to differentiate themselves and reduce environmental impact.
2. Food Packaging - The introduction of edible wrapping paper by Bob's burger chain in Brazil calls for innovation in the food packaging industry, encouraging the development of sustainable and edible packaging materials.
3. Restaurant Marketing - The success of Bob's burger chain edible paper campaign demonstrates the potential for alternative and creative marketing strategies within the restaurant industry.
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