The New BOBO'S OAT BARS Packaging References Its Family Roots
Katherine Pendrill — October 21, 2016 — Lifestyle
References: eatbobos & preparedfoods
The wholesome granola bar brand BOBO'S OAT BARS, recently updated its packaging to advertise its new name and play up its family heritage. The new packaging not only makes it easier for consumers to identify each flavor of bar, but it also emphasizes the brand's committeemen to nourishing families with wholesome food products.
With the launch of its new packaging, BOBO'S OAT BARS will now be known as just BOBO'S -- a difference that is clearly emphasized on each bar's label. The packaging also features a clean and simple design that makes it easy for consumers to see exactly what is in each bar. To play up the brand's heritage as a family business, each label features a Bobo character that is meant to convey the strong connection between founder Beryl Stafford and her daughter Alex who bears the nickname 'Bobo.'
With the launch of its new packaging, BOBO'S OAT BARS will now be known as just BOBO'S -- a difference that is clearly emphasized on each bar's label. The packaging also features a clean and simple design that makes it easy for consumers to see exactly what is in each bar. To play up the brand's heritage as a family business, each label features a Bobo character that is meant to convey the strong connection between founder Beryl Stafford and her daughter Alex who bears the nickname 'Bobo.'
Trend Themes
1. Minimalist Packaging - The clean and simple packaging design trend allows easy visibility of product ingredients and information.
2. Family Heritage Branding - Brands emphasizing their family roots through packaging create a sense of trust and connection with consumers.
3. Emphasizing Founder's Story - Highlighting the founder's personal journey and connection to the brand creates a compelling narrative for consumers.
Industry Implications
1. Food Packaging - Innovative food packaging solutions can take advantage of minimalist designs and emphasize family-oriented branding.
2. Health Food - Health food brands can capitalize on the trend of family heritage branding to build trust and appeal to conscious consumers.
3. Snack Industry - The snack industry can explore packaging strategies that highlight the founder's story to differentiate themselves and evoke emotional connections with consumers.
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