BNE Fukushima Relief Collection Strives to Help Japan's Citizens
Nikki Taylor — September 27, 2012 — Social Good
References: bnewater.org & 2000musicradio
The BNE Fukushima Relief Collection is a project designed to raise money to monitor radiation levels from the nuclear power plant that was damaged during the earthquake and tsunami in Japan.
The BNE water foundation is a non-profit organization that strives to provide clean and fresh water to poverty-stricken developing countries. They recently released a line of t-shirts with a picture of the effervescent Kate Moss to raise funds for the Supreme Spring 2012 campaign. They've shifted gears a bit and are now offering cute, cartoonish white t's with graphics of a beaming Japanese cat, Astro Boy and Godzilla. The shirts come in black, grey and white and all proceeds go towards Fukushima University's efforts to protect Japanese citizens from becoming severely ill due to high amounts of radiation.
The goal of the BNE Fukushima Relief Collection project is to raise $60,000.
The BNE water foundation is a non-profit organization that strives to provide clean and fresh water to poverty-stricken developing countries. They recently released a line of t-shirts with a picture of the effervescent Kate Moss to raise funds for the Supreme Spring 2012 campaign. They've shifted gears a bit and are now offering cute, cartoonish white t's with graphics of a beaming Japanese cat, Astro Boy and Godzilla. The shirts come in black, grey and white and all proceeds go towards Fukushima University's efforts to protect Japanese citizens from becoming severely ill due to high amounts of radiation.
The goal of the BNE Fukushima Relief Collection project is to raise $60,000.
Trend Themes
1. Philanthropic T-shirts - Philanthropic T-Shirts is the trend of creating t-shirts to support charitable causes, offering opportunity to companies for cause-based marketing campaigns.
2. Charitable Fashion - Charitable Fashion is a trend to create sustainable fashion items that can be sold to raise money for charity, providing opportunity for socially responsible businesses to engage customers.
3. Social Responsibility Marketing - Social Responsibility Marketing is a trend of marketing campaigns where brands align themselves with social causes they believe in, offering opportunity for companies to appeal to socially conscious consumers.
Industry Implications
1. Fashion - Fashion industry can benefit from creating charitable fashion items, opening opportunity to contribute to social causes while engaging consumers.
2. Non-profit - Non-profit sector can benefit from creating merchandising campaigns aimed at raising funds for charitable causes, offering an opportunity to connect with broader audiences.
3. Marketing - Marketing industry can benefit from creating socially responsible campaigns aimed at connecting with socially conscious consumers, offering opportunity to position brands as socially responsible.
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