Artist Creates Giant Masterpiece with BMW Z4
Marissa Brassfield — December 20, 2008 — Autos
References: autoblog
Typically, the automobiles in BMW's Art Car Collection are given a makeover by big-name artists, but Robin Rhode decided to involve the BMW Z4 in the art process itself for his creation.
The art performance is called "An Expression of Joy" and required a detailed storyboard for the driver to translate Robin Rhode's vision onto the 100' x 200' canvas using the BMW Z4.
Director Jake Scott captured the 12-hour process on film and adapted it into an ad. The stunning results are in the video above.
The art performance is called "An Expression of Joy" and required a detailed storyboard for the driver to translate Robin Rhode's vision onto the 100' x 200' canvas using the BMW Z4.
Director Jake Scott captured the 12-hour process on film and adapted it into an ad. The stunning results are in the video above.
Trend Themes
1. Art Car Collection - Disruptive innovation opportunity: Explore collaborations between automotive companies and artists to create unique, immersive art experiences with cars as the canvas.
2. Art Performance - Disruptive innovation opportunity: Combine technology and performance art to create interactive and visually captivating experiences that engage audiences in new ways.
3. Automotive Advertising - Disruptive innovation opportunity: Harness the power of storytelling and artistic expression in advertising campaigns to create compelling narratives that resonate with consumers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Embrace collaborations with artists and creative professionals to transform vehicles into unique works of art, creating new opportunities to engage consumers.
2. Art - Disruptive innovation opportunity: Explore the intersection of technology, performance, and visual art to push the boundaries of traditional art forms and create immersive experiences.
3. Advertising - Disruptive innovation opportunity: Incorporate art, storytelling, and innovative techniques into advertising strategies to captivate audiences and differentiate brands in a crowded market.
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