Aditya Birla Group Launched the #BlurTheBoundaries Campaign
Grace Mahas — October 28, 2019 — Social Good
References: adityabirla & thedrum
Aditya Birla Group, an Indian multinational conglomerate, headquartered in India, recently launched the #BlurTheBoundaries campaign to encourage inclusion and diversity.
The commerical centers around the Indian festival of lights known as Diwali and shows a young student studying abroad sadly looking at photos of friends celebrating the festival while he sits alone in the United States. He is interrupted by a knock at the door where a group of diverse roommates show up dressed in traditional garments while a cake saying "Happy Diwali!" The #BlurTheBoundaries campaign finishes by asking viewers to Make the world your family."
The concept of inclusion and diversity underscores Aditya Birla Group's roots -- a company that has locations in more than 34 counties and boasts an incredibly diverse staff.
The commerical centers around the Indian festival of lights known as Diwali and shows a young student studying abroad sadly looking at photos of friends celebrating the festival while he sits alone in the United States. He is interrupted by a knock at the door where a group of diverse roommates show up dressed in traditional garments while a cake saying "Happy Diwali!" The #BlurTheBoundaries campaign finishes by asking viewers to Make the world your family."
The concept of inclusion and diversity underscores Aditya Birla Group's roots -- a company that has locations in more than 34 counties and boasts an incredibly diverse staff.
Trend Themes
1. Inclusive Campaigns - Disruptive innovation opportunity: Implement inclusive marketing strategies that reflect diverse cultures and experiences.
2. Cultural Celebrations - Disruptive innovation opportunity: Create campaigns that celebrate various cultural festivals to connect with diverse audiences.
3. Global Collaboration - Disruptive innovation opportunity: Foster global collaboration by promoting inclusivity and diversity in teamwork and business practices.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Develop inclusive campaigns that challenge traditional advertising norms and cater to diverse consumer segments.
2. Multinational Conglomerates - Disruptive innovation opportunity: Embrace diversity and inclusion across different regions and markets to drive growth and foster a sense of belonging.
3. Education and Student Services - Disruptive innovation opportunity: Create inclusive environments and support systems for international students to celebrate their cultural identities while studying abroad.
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