These Blurb Print Ads Make Moments Into Books
Emily Evans — May 30, 2011 — Lifestyle
References: blurb & adsoftheworld
Many of us know that a great way to capture moments is through taking pictures, but these Blurb print ads take it one step further. Not only do these ads incorporate photography, but they also promote their customized memory books.
These Blurb print ads were done by advertising agency Duncan/Channon in San Francisco, California. Three ads were released in the series, each of which utilizes a different family moment. Granted, being eaten by a shark may not be your typical family moment (at least hopefully not), but we get the message.
Not only are these Blurb print ads creative in their ability to merge live moments into print pictures within their books, but they really do make you want to think about making your own Blurb memory book!
These Blurb print ads were done by advertising agency Duncan/Channon in San Francisco, California. Three ads were released in the series, each of which utilizes a different family moment. Granted, being eaten by a shark may not be your typical family moment (at least hopefully not), but we get the message.
Not only are these Blurb print ads creative in their ability to merge live moments into print pictures within their books, but they really do make you want to think about making your own Blurb memory book!
Trend Themes
1. Customized Memory Books - Opportunity to disrupt the traditional photo album market by offering personalized, print-on-demand memory books.
2. Incorporating Photography in Advertising - Opportunity to create impactful ad campaigns by integrating photography in innovative ways.
3. Capturing Moments in Print - Opportunity to tap into the nostalgia and sentimental value of printed photographs by offering unique printing services.
Industry Implications
1. Printing Services - Disruptive innovation opportunity to provide customized printing services for memory books.
2. Advertising Agencies - Opportunity to develop creative advertising campaigns that incorporate personal moments and photography.
3. Photography Equipment and Services - Opportunity to offer innovative photography products and services that cater to preserving and showcasing personal memories.
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