The Blue 'Taste of Angola' Campaign is Colorful and Exotic
Meghan Young — November 28, 2012 — Marketing
References: barlisboa & ibelieveinadv
The Blue 'Taste of Angola' ad campaign captures part of the essence of the Southern African country by way of some creative fruit peeling. Taking a mango, lemon and an orange, the fine folks over at the BAR ad agency, which is based in Lisbon, Portugal, have carved common tribal faces into the skin of each. Vibrantly colorful and extremely exotic, the images will capture people's attention immediately.
Art directed by Eduardo Tavares with creative direction by Diogo Anahory and José Bomtempo, the Blue 'Taste of Angola' ad campaign essentially promotes the flavors the soft drink company has recently released. Shot by photographer Masayuki Kondo, the images may be simple, but the use of such bright backdrops really makes the fruits pop right off of the page, making them rather irresistible.
Art directed by Eduardo Tavares with creative direction by Diogo Anahory and José Bomtempo, the Blue 'Taste of Angola' ad campaign essentially promotes the flavors the soft drink company has recently released. Shot by photographer Masayuki Kondo, the images may be simple, but the use of such bright backdrops really makes the fruits pop right off of the page, making them rather irresistible.
Trend Themes
1. Exotic Fruit Marketing - The use of creative fruit peeling in advertising campaigns presents an opportunity for companies to differentiate their brand and grab consumer attention.
2. Tribal Imagery in Advertising - Incorporating tribal imagery in advertising presents an opportunity for companies to tap into cultural heritage and resonate with consumers on a deeper level.
3. Vibrant Color Palettes - Using bright and colorful backdrops can be an effective way to make products stand out and create a memorable visual experience for consumers.
Industry Implications
1. Beverage - Beverage companies can use exotic fruit marketing to promote new or existing drinks and gain a competitive edge in the market.
2. Advertising - Advertising agencies can incorporate tribal imagery to create impactful and culturally-relevant campaigns for clients.
3. Photography - Photographers can experiment with vibrant color palettes to create visually striking images for advertising and branding purposes.
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