The Blue-Painted Juzcar is a Village Designed to Promote the Smurfs 3D Movie
Corinne Guirgis — June 15, 2011 — World
References: insideronda & odditycentral
The village of Juzcar has gotten a movie makeover! The newly blue-painted Juzcar was redesigned as part of a global promotion for the Sony Pictures film 'The Smurfs 3D.' It may seem a little extreme, but this paint job is not just a movie promotion. The buzz it is generating is turning the small coastal village into a popular tourist attraction.
The remote village is located in Spain’s Malaga region. According to Oddity Central, it is a peaceful, traditional village with a population of just 250. Yet Sony has selected it as the perfect location for the world premiere of its new film 'The Smurfs 3D' and the city's population couldn't me more excited at the idea! The big premiere will take place in the village on June 16. The redesign took twelve unemployed locals and 4,200 liters of paint to turn Juzcar into a real-life Smurf village.
Sony has agreed to turn the village to its former white state, but apparently some locals are now considering leaving the town as is in hopes that the charming village could become a permanent tourist spot.
The remote village is located in Spain’s Malaga region. According to Oddity Central, it is a peaceful, traditional village with a population of just 250. Yet Sony has selected it as the perfect location for the world premiere of its new film 'The Smurfs 3D' and the city's population couldn't me more excited at the idea! The big premiere will take place in the village on June 16. The redesign took twelve unemployed locals and 4,200 liters of paint to turn Juzcar into a real-life Smurf village.
Sony has agreed to turn the village to its former white state, but apparently some locals are now considering leaving the town as is in hopes that the charming village could become a permanent tourist spot.
Trend Themes
1. Movie Promotion Makeovers - The success of the Smurfs 3D movie promotion in Juzcar demonstrates the potential for transforming locations into immersive promotional experiences.
2. Destination Transformation - Juzcar's transformation into a Smurf village highlights the trend of using unique and themed destinations to attract tourists and create buzz.
3. Local Engagement - The involvement of unemployed locals in the redesign of Juzcar hints at the trend of engaging communities in creating immersive experiences and fostering economic growth.
Industry Implications
1. Film and Entertainment - The success of the Smurfs 3D movie promotion indicates the potential for leveraging immersive experiences to drive audience engagement and ticket sales in the film industry.
2. Tourism and Travel - Juzcar's transformation into a Smurf village showcases the potential for themed and unique destinations to attract tourists and boost the local tourism industry.
3. Community Development - The engagement of unemployed locals in the redesign of Juzcar demonstrates the potential for involving communities in creating unique experiences and driving economic growth in local areas.
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