These Blue Dragon Products are Arriving at Iceland Stores
Michael Hemsworth — August 25, 2023 — Lifestyle
References: bluedragon & foodbev
These Blue Dragon products are being launched as a series of takeaway-inspired foods perfect for fans of Asian cuisine to opt for as a delicious, low-cost option. The products are launching at Iceland and The Food Warehouse locations in the UK where shoppers can peruse the 12 new items at price point starting at just £3.50. The products include new takes on classic recipes like Sweet Chilli Chicken Pizza and Hoisin Duck Pizza alongside classic takeaway noodle options like Sweet & Sour Chicken Noodles, Hoisin Duck Noodles and more.
Group Buying Director at Iceland Foods & The Food Warehouse Andrew Staniland spoke on the Blue Dragon products saying, "Nothing beats a Friday night family takeaway. But the price of one today means they’re out of reach for many families – especially those with lots of mouths to feed. Our exclusive new Blue Dragon range means families don’t have to miss out. With a range of delicious, affordable modern Asian foods to try that can be enjoyed on any day of the week, the range includes family favourites plus exciting new ones shoppers won’t find anywhere else.”
Group Buying Director at Iceland Foods & The Food Warehouse Andrew Staniland spoke on the Blue Dragon products saying, "Nothing beats a Friday night family takeaway. But the price of one today means they’re out of reach for many families – especially those with lots of mouths to feed. Our exclusive new Blue Dragon range means families don’t have to miss out. With a range of delicious, affordable modern Asian foods to try that can be enjoyed on any day of the week, the range includes family favourites plus exciting new ones shoppers won’t find anywhere else.”
Trend Themes
1. Takeaway-inspired Asian Cuisine - The launch of Blue Dragon's takeaway-inspired Asian cuisine products offers a delicious and affordable option for fans of Asian cuisine to enjoy at home.
2. Low-cost Delicious Foods - Blue Dragon's new range of low-cost products provides an affordable yet tasty alternative to expensive Friday night takeaways, making family meals more accessible.
3. Innovative Take on Classic Recipes - Blue Dragon's innovative twist on classic recipes like Sweet Chilli Chicken Pizza and Hoisin Duck Pizza opens up new possibilities for creating exciting Asian-inspired dishes.
Industry Implications
1. Food Retail - The launch of Blue Dragon's Asian cuisine products presents a new opportunity for food retailers to tap into the growing demand for affordable and convenient takeaway alternatives.
2. Food Manufacturing - Food manufacturers can explore the development of takeaway-inspired products like Blue Dragon's range to cater to the increasing consumer interest in Asian cuisine and convenience foods.
3. Food Delivery Services - Food delivery services can capitalize on the popularity of takeaway-inspired Asian cuisine products by offering convenient delivery options for customers seeking affordable and delicious meals at home.
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