Blooming Tea is Imaginatively Packaged with a Cup-Perching Butterfly
Amelia Roblin — January 25, 2013 — Marketing
References: yankodesign
You might have begun to see how that a little bit more care has been going into packaging concepts to enhance the consumer's experience with a product. The Blooming Tea concept is a wonderful example of this technique that gives the infusion a little something extra special.
Open the bright canary-yellow sachet and you will uncover a pretty paper butterfly with folded wings. It has the same cheerful color with a bit of darker detail in the veins and the tips of its fluttering features.
While this elegant insectile accessory is disposable, it does fulfill a practical function. Yena Lee's Blooming Tea tag can perch on the rim of your teacup by means of a small slit and you won't lose the string into the hot water.
Open the bright canary-yellow sachet and you will uncover a pretty paper butterfly with folded wings. It has the same cheerful color with a bit of darker detail in the veins and the tips of its fluttering features.
While this elegant insectile accessory is disposable, it does fulfill a practical function. Yena Lee's Blooming Tea tag can perch on the rim of your teacup by means of a small slit and you won't lose the string into the hot water.
Trend Themes
1. Creative Packaging - Opportunity to innovate new and unique packaging ideas to enhance consumer experience
2. Disposable Functional Accessories - Opportunity to create disposable accessories that fulfill a practical function
3. Eco-friendly Packaging - Opportunity to focus on sustainable and eco-friendly packaging options
Industry Implications
1. Beverage Packaging - Opportunity for tea companies to innovate and enhance their packaging to stand out from competition
2. Hospitality - Opportunity for hotels and restaurants to enhance their customers' experience with creatively packaged tea offerings
3. Event Planning and Catering - Opportunity to create unique and eye-catching tea offerings for events such as weddings and corporate parties
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