Poundland's £1 'Bling Rings' Let Couples Get a Permanent Ring Later
Laura McQuarrie — February 12, 2019 — Lifestyle
British variety store chain Poundland is now selling 'Bling Rings' to help couples come together without the pressure of a traditional proposal. The Bling Rings take the form of extremely low-cost engagement rings, which are priced at just £1and are offered in both gold and silver options with faux diamonds, rubies and topaz stones. The rings are sold in plastic packaging that says "Because we promise they'll want to choose their own," supporting couples who want to pick out a special eternity ring together or wait to invest in a fine piece of jewelry when their budget allows.
As Valentine's Day is one of the most popular days of the year for couples to get engaged, and the idea seems to resonate with people, Poundland sold over 20,000 of its Bling Rings in just a week.
As Valentine's Day is one of the most popular days of the year for couples to get engaged, and the idea seems to resonate with people, Poundland sold over 20,000 of its Bling Rings in just a week.
Trend Themes
1. Affordable Engagement Rings - A trend in offering low-cost engagement rings that cater to budget-conscious consumers.
2. Customized Ring Shopping - A trend in encouraging couples to pick out their own rings together for a more personalized experience.
3. Delaying Investment in Jewelry - A trend in supporting couples who choose to wait to invest in fine jewelry until their budget allows.
Industry Implications
1. Retail - The retail industry can explore offering affordable engagement rings as a new product category to attract budget-conscious customers.
2. Jewelry - The jewelry industry can develop innovative ways to offer customized ring shopping experiences for couples seeking personalized options.
3. E-commerce - The e-commerce industry can create platforms that allow couples to virtually browse and select engagement rings together, providing a convenient and interactive shopping experience.
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