Microsoft Launches Bing to Out-Do Google
Rose Nazarali — May 29, 2009 — Pop Culture
References: bing & techcrunch
There's a new search engine in town and I think its name says it all. Bing by Microsoft is designed to blow Google out of the water.
Gearing up to launch on June 3rd, Bing's homepage will feature professionally photographed pictures. Bing's search pages will also be categorized and have their own, distinct pages.
Check out Bing.com for a preview of the up-and-coming search engine. Bing might just be taking over the Internet.
Implications - Search engines (especially Google) are imperative to the online success of businesses. Mastering the art of SEO and content production paired with social media is the key to being successful on the web.
Gearing up to launch on June 3rd, Bing's homepage will feature professionally photographed pictures. Bing's search pages will also be categorized and have their own, distinct pages.
Check out Bing.com for a preview of the up-and-coming search engine. Bing might just be taking over the Internet.
Implications - Search engines (especially Google) are imperative to the online success of businesses. Mastering the art of SEO and content production paired with social media is the key to being successful on the web.
Trend Themes
1. Rise of Bing - The introduction of Bing by Microsoft poses a newfound competition to Google, which creates space for the development of new innovative features and technologies on both platforms.
2. Customizable Search - Bing's categorization of search pages reveals an opportunity for customizable user experiences to be adopted by search engines, allowing for the optimization of search results for individual users.
3. Visual Search Experience - Bing's professionally photographed homepage and search page categories present a trend of a more visual search experience, which opens up possibilities for enhanced visual content and advertising options to businesses.
Industry Implications
1. Search Engine Industry - The rise of Bing prompts search engine companies to compete more aggressively, fostering innovation in areas such as user experience, AI technology and search algorithms.
2. Digital Marketing Industry - Customization and visual search experiences facilitate better user engagement in the digital marketing industry, presenting opportunities for businesses to innovate their marketing strategies with optimized content creation and personalization options.
3. Photography Industry - The partnership between Bing and professional photographers contributes to the increasing demand for high-quality visuals in the photography industry, providing avenues for innovative collaborations and feature developments.
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