Looking Good for Jesus Banned in Singapore
Cowbag — February 17, 2008 — Social Good
References: blueq
This product has been featured as a trend before but this posting is about the total humour crisis which resulted in it being banned in Singapore.
Catholics complained that the "marketing was disrespectful, full of sexual innuendo and trivialised Christianity". The Lookin' Good for Jesus range from 3D includes; Lookin' Good For Jesus Lip Balm, a Get Tight with Christ hand and body cream and a Show Him The Money purse.
As for the company 3D - well they are loving the PR it is generating as more than evident from their website! Considering the site also offers goods such as an air freshener featuring the patron saint of car parking I can not imagine they are too upset about the whole thing either.
Catholics complained that the "marketing was disrespectful, full of sexual innuendo and trivialised Christianity". The Lookin' Good for Jesus range from 3D includes; Lookin' Good For Jesus Lip Balm, a Get Tight with Christ hand and body cream and a Show Him The Money purse.
As for the company 3D - well they are loving the PR it is generating as more than evident from their website! Considering the site also offers goods such as an air freshener featuring the patron saint of car parking I can not imagine they are too upset about the whole thing either.
Trend Themes
1. Controversial Religious Products - There is a trend of controversial products that play with religious imagery, creating disruption and generating PR.
2. Religious Sensitivity in Marketing - The controversy surrounding this product highlights the need for companies to be sensitive to religious beliefs in their marketing efforts.
3. Opportunistic PR Strategies - The company 3D is capitalizing on the PR generated by the ban, showcasing the potential for opportunistic PR strategies.
Industry Implications
1. Cosmetics Industry - This article highlights an example within the cosmetics industry where controversial religious-themed products can create disruption and generate buzz.
2. Marketing and Advertising Industry - The controversy surrounding this product underscores the importance of religious sensitivity in marketing and advertising campaigns.
3. Public Relations Industry - The PR strategy employed by 3D demonstrates the potential for opportunistic PR tactics to leverage controversial incidents.
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