The BLANCO Jeans Spring/Summer 2012 Campaign Celebrates the Season
John Ibbitson — February 6, 2012 — Fashion
References: blanco & fuckingyoung.es
In this latest release of the extended BLANCO Jeans Spring/Summer 2012 campaign, the line of affordable casual attire continues it celebration of the warmer months to come with some new photography. Once again, images from the collection feature model Nikola Jovanovic in some of the brand's hottest looks.
Keeping with the same art direction as before, the photographer behind this lookbook presents the line on a model who is captured standing before a white backdrop while playfully posing with some colorful, metallic balloons. Perhaps nothing embodies the youthful spirit of summer better than a tied bunch of helium balloons that most of us associate with children’s birthday parties or amusement park grounds. One thing is for sure, these photographs of the BLANCO Jeans Spring/Summer 2012 line will have you planning for some summer shopping.
Keeping with the same art direction as before, the photographer behind this lookbook presents the line on a model who is captured standing before a white backdrop while playfully posing with some colorful, metallic balloons. Perhaps nothing embodies the youthful spirit of summer better than a tied bunch of helium balloons that most of us associate with children’s birthday parties or amusement park grounds. One thing is for sure, these photographs of the BLANCO Jeans Spring/Summer 2012 line will have you planning for some summer shopping.
Trend Themes
1. Balloon-filled Advertising - Brands can incorporate balloon-filled advertising into their campaigns to capture the attention of their audience and create a memorable visual experience.
2. Youthful Summer Campaigns - Fashion brands can tap into the youthful spirit of summer by creating campaigns that feature playful and colorful elements like balloons, appealing to a younger audience.
3. Affordable Casual Attire - With the rise of streetwear and casual fashion, there is a growing market for affordable and stylish casual attire that brands can tap into and capitalize on, especially for summer collections.
Industry Implications
1. Fashion - Fashion brands can use balloon-filled advertising and youthful summer campaigns to promote affordable casual attire, especially for summer collections.
2. Marketing and Advertising - Marketing and advertising agencies can use balloon-filled advertising as a creative and attention-grabbing tactic to promote brands and products.
3. Event Planning - Event planning companies can incorporate balloon-filled decor and activations to create a playful and eye-catching experience for guests, especially for summer events.
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