'blackpills' Offers Snackable Mobile-First Content Targeted at Millennials
Laura McQuarrie — October 25, 2017 — Pop Culture
References: blackpills & itunes.apple
'blackpills' is an app that offers original and premium short-form series that target Millennials with snackable, addictive, mobile-first content.
As well as delivering its original series in a way that is easily enjoyed by mobile device users, blackpills also puts a premium on sharing content that is thought-provoking and addresses key issues that many young viewers are passionate about. In addition to priding itself on offering exclusive, free content, blackpills also delivers content that it described as: "fun, raw, intense and without taboos."
Some of the celebrity collaborators who have worked with blackpills include Zoe Cassavetes, James Franco, Jurgen Teller and Denise Richards. blackpills also promises that users may "find a new exclusive series with the hottest box-office talents, and your favorite social media personalities" each week.
As well as delivering its original series in a way that is easily enjoyed by mobile device users, blackpills also puts a premium on sharing content that is thought-provoking and addresses key issues that many young viewers are passionate about. In addition to priding itself on offering exclusive, free content, blackpills also delivers content that it described as: "fun, raw, intense and without taboos."
Some of the celebrity collaborators who have worked with blackpills include Zoe Cassavetes, James Franco, Jurgen Teller and Denise Richards. blackpills also promises that users may "find a new exclusive series with the hottest box-office talents, and your favorite social media personalities" each week.
Trend Themes
1. Short-form Series Apps - The rise of short-form series apps like 'blackpills' presents a disruptive innovation opportunity to create mobile-first content specifically targeted at Millennials.
2. Snackable Mobile-first Content - The demand for snackable, addictive mobile-first content offered by apps like 'blackpills' creates opportunities to develop engaging and easily consumable content for Millennials.
3. Original Series for Millennials - Creating original and thought-provoking series that address key issues and resonate with Millennials, as seen with the content on 'blackpills', opens up disruptive innovation opportunities in the streaming industry.
Industry Implications
1. Streaming Services - Streaming services, such as 'blackpills', have the potential to disrupt traditional television and provide a new platform for short-form series and mobile-first content.
2. Digital Entertainment - The digital entertainment industry can benefit from the rise of apps like 'blackpills', as they cater to Millennials' preferences for on-the-go, easily consumable content.
3. Celebrity Collaborations - Collaborating with celebrities, as blackpills does with Zoe Cassavetes, James Franco, Jurgen Teller, and Denise Richards, offers opportunities for disruptive innovation in the entertainment industry, attracting both traditional talents and social media personalities.
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