Johnnie Walker's Black Label Origin Series Explores Scotland
Laura McQuarrie — July 2, 2019 — World
References: johnniewalker & prnewswire
Inspired by the unique flavors that come out of the distilleries from each of Scotland's four corners, Johnnie Walker is now introducing the Johnnie Walker Black Label Origin Series to explore the flavors of the country. Each bottle in the series is said to dive deeper into the signature smoke, fruit and vanilla notes of Johnnie Walker Black Label, all the while offering a "guided tour of the whisky-producing regions."
This new collection of blended Scotch whiskies shares the brand's passion for Scotland's single malts and offers the chance for new depths of flavor to be discovered. While Johnnie Walker Black Label Speyside Origin is described as light and fruity, the Johnnie Walker Black Label Highlands Origin differs by being rich and dark with red berry and stone fruit notes.
This new collection of blended Scotch whiskies shares the brand's passion for Scotland's single malts and offers the chance for new depths of flavor to be discovered. While Johnnie Walker Black Label Speyside Origin is described as light and fruity, the Johnnie Walker Black Label Highlands Origin differs by being rich and dark with red berry and stone fruit notes.
Trend Themes
1. Regional Whisky Tasting - Opportunity for distilleries to create regional blends and offer a unique tasting experience.
2. Flavor Exploration Series - Opportunity for other whisky brands to create similar series to allow for a deeper exploration of flavor profiles.
3. Marketing Based on Regional Appeal - Brands can offer a new way of capturing consumers by marketing products based on their regional roots and locality.
Industry Implications
1. Spirit Industry - Opportunity for other whisky brands to explore and introduce regional blends.
2. Tourism Industry - Opportunity for distilleries to offer regional whiskies as part of their tour and tasting packages.
3. Marketing Industry - Opportunity for marketing teams to create campaigns based on regional appeal and local connections.
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