Budweiser's New Scholarship Celebrates its Black Brewmasters
Ellen Smith — September 24, 2020 — Marketing
With only 0.6 % of brewers being Black, the beer industry, like many others, has more work to do when it comes to inclusivity and diversity -- in an effort to shine light on this and to celebrate the Black brewmasters in America, Dwayne Wade launched an initiative alongside Budweiser in which a $1 million scholarship has been named after Natalie Johnson -- Budweiser's first Black female brewmaster who heads up their flagship St. Louis brewery.
In an emotional ad spot, Wade informs Johnson of the brewing scholarship created in her name. With its $1 million in funds, the UNCF Budweiser Natalie Johnson Scholarship will be granted to 30 students annually. The scholarships offer between $4,000 and $6,000 in support for each recipient.
Image Credit: Budweiser
In an emotional ad spot, Wade informs Johnson of the brewing scholarship created in her name. With its $1 million in funds, the UNCF Budweiser Natalie Johnson Scholarship will be granted to 30 students annually. The scholarships offer between $4,000 and $6,000 in support for each recipient.
Image Credit: Budweiser
Trend Themes
1. Inclusivity and Diversity in Brewing - Disruptive innovation opportunity: Develop initiatives and scholarships that promote inclusivity and diversity within the brewing industry.
2. Celebrating Black Brewmasters - Disruptive innovation opportunity: Create platforms and campaigns that highlight and celebrate the achievements of Black brewmasters.
3. Supporting Education in Brewing - Disruptive innovation opportunity: Establish scholarship programs to provide financial support and opportunities for aspiring brewers.
Industry Implications
1. Beer Industry - Disruptive innovation opportunity: Introduce innovative strategies to increase diversity and inclusivity within the beer industry.
2. Education Industry - Disruptive innovation opportunity: Develop specialized education programs and scholarships for aspiring brewers.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Create impactful campaigns that showcase the contributions of underrepresented groups in the brewing industry.
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