Diesel's 'Pete the Meat Puppet' Campaign
Elsa Blaine — December 12, 2008 — Unique
References: diesel & changethethought
The latest of Diesel's videos, 'The Rise and Fall of Pete the Meat Puppet,' is some strange stuff indeed. It's the story of a boy who was created by a childless butcher. After the death of momma, he thumbed it down the road and got a job scrubbing toilets at a fast food joint called Circus Burger.
From there he shot to stardom and the trappings of fame. This lead to scandalous issues with cows, selling his body on the streets and cheating on his wife. Apparently poor Pete was so desperate one night he had to, "eat his own leg."
So what exactly does this have to do with jeans and perfume? I don't have a clue, but I played the video for a few seconds at home and my husband is singing the tune right now.
From there he shot to stardom and the trappings of fame. This lead to scandalous issues with cows, selling his body on the streets and cheating on his wife. Apparently poor Pete was so desperate one night he had to, "eat his own leg."
So what exactly does this have to do with jeans and perfume? I don't have a clue, but I played the video for a few seconds at home and my husband is singing the tune right now.
Trend Themes
1. Meatvertising - There is an opportunity for disruptive innovation in the advertising industry to quickly grab attention through unconventional and bizarre storytelling.
2. Storytelling Campaigns - The rise of storytelling campaigns allow brands to connect with consumers on a more emotional level, sparking conversation and engagement.
3. Humor Marketing - Utilizing humor in marketing campaigns can help brands break through the noise and connect with consumers in a memorable way.
Industry Implications
1. Fashion Retail - The fashion retail industry can incorporate bizarre storytelling into their campaigns to differentiate from competitors and increase brand awareness.
2. Fast Food - The fast food industry can experiment with unconventional advertising techniques to stand out and attract a younger demographic.
3. Entertainment - Incorporating bizarre storylines and characters in entertainment can capture audiences' attention and create a unique viewing experience.
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