PETA Sends Candy-Craving Troops in Afghanistan bin Laden Bites
Marissa Liu — November 21, 2009 — Social Good
References: petacatalog & blog.peta.org
PETA aren't just pie and paint-throwing, vegan, anti-fur, animal-loving activists-they're also troop supporters. PETA has sent US troops stationed in Afghanistan these custom-made bin Laden bites chocolates.
bin Laden bites chocolates are non-dairy, vegan-friendly confections by Harbor Candy. You too can buy your own bin Laden bites chocolates five ( 2†x 2 1/2â€) pieces cost $15. All proceeds will benefit PETA programs-such as their spay-and-neuter clinic.
Implications - References to major news events, popular mass culture movements and motifs within pop culture are excellent ways for products and services to be perceived as current and socially conscious. Businesses that consider elements that consumers can recognize are more easily accepted within society.
bin Laden bites chocolates are non-dairy, vegan-friendly confections by Harbor Candy. You too can buy your own bin Laden bites chocolates five ( 2†x 2 1/2â€) pieces cost $15. All proceeds will benefit PETA programs-such as their spay-and-neuter clinic.
Implications - References to major news events, popular mass culture movements and motifs within pop culture are excellent ways for products and services to be perceived as current and socially conscious. Businesses that consider elements that consumers can recognize are more easily accepted within society.
Trend Themes
1. Pop Culture References - Incorporating references to major news events and pop culture movements can make products and services more socially conscious and appealing.
2. Vegan-friendly Confections - The demand for non-dairy, vegan-friendly chocolates presents an opportunity for innovative confectionery companies to create unique and delicious options for consumers.
3. Supporting Troops - Creating products or initiatives that support and show appreciation for military personnel can resonate with consumers and foster brand loyalty.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the demand for vegan-friendly chocolates by developing innovative and delicious non-dairy options.
2. Apparel - Apparel companies can leverage pop culture references to create trendy and socially conscious clothing and accessories that resonate with consumers.
3. Non-profit Organizations - Non-profit organizations can explore creative ways to support and show appreciation for troops, such as custom-made products or fundraising initiatives.
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