Grow America Shows That Billion Dollar Ideas Can be Simple Ones
Andrew Sztein — February 2, 2013 — Lifestyle
Billion dollar ideas don't need to super complicated technological advancements like cars and smartphones.
According to this interesting infographic from Grow America, some of the most successful household brand names started with just a simple idea and some know how. The infographic details the rise of such well known products like Kellogg's cereals, Kleenex, Post-it Notes, Band-Aids and the Slinky. What do all these ideas have in common? Simplicity. None of these products involve intricate microprocessors, complex designs or even high manufacturing costs. It's really interesting to see the stories behind these companies and how they went about marketing and creating their billion dollar ideas.
Grow America's infographic serves an under served market that perhaps needs to go back to some some simpler ideas. A billion dollar could very well be the one of the simplest you've ever had.
According to this interesting infographic from Grow America, some of the most successful household brand names started with just a simple idea and some know how. The infographic details the rise of such well known products like Kellogg's cereals, Kleenex, Post-it Notes, Band-Aids and the Slinky. What do all these ideas have in common? Simplicity. None of these products involve intricate microprocessors, complex designs or even high manufacturing costs. It's really interesting to see the stories behind these companies and how they went about marketing and creating their billion dollar ideas.
Grow America's infographic serves an under served market that perhaps needs to go back to some some simpler ideas. A billion dollar could very well be the one of the simplest you've ever had.
Trend Themes
1. Simplicity in Innovation - Exploring how simple and uncomplicated ideas have led to billion dollar success stories.
2. Underestimated Ideas - The potential for billion dollar ideas in overlooked and underestimated markets.
3. Marketing Insights - Uncovering effective marketing strategies that have propelled simple ideas to billion dollar status.
Industry Implications
1. Consumer Packaged Goods - Opportunities for disruptive innovation in creating simple and widely appealing consumer products.
2. Marketing and Advertising - Exploring unconventional marketing approaches to promote and scale simple ideas to billion dollar brands.
3. Entrepreneurship and Startups - Encouraging aspiring entrepreneurs to prioritize simplicity and identify untapped markets for billion dollar ideas.
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