The Billie Eilish Experience is a Shoppable Pop-Up with Spotify
Jana Pijak — April 26, 2019 — Pop Culture
References: youtube & alistdaily
The Billie Eilish Experience was an immersive and shoppable event hosted by the breakout singer and Spotify earlier this month. Opened in the heart of Downtown Los Angeles, the pop-up featured exclusive merchandise in collaboration with merch drop platform NTWRK that was sold for one weekend only.
The goth pop superstar is most famous for her breakout album When We All Fall Asleep, Where Do We Go and has gained attention for her expressive videos, fearless style and raw musical talent. The Billie Eilish Experience with Spotify took fans on an immersive journey of the signer's sound and aesthetic and consisted of rooms inspired by the emotion behind her 14 songs.
These songs we explored through "smell, texture, colors, temperature and of course, music" with an activation that was both sensory and social media-friendly.
Image Credit: a.list
The goth pop superstar is most famous for her breakout album When We All Fall Asleep, Where Do We Go and has gained attention for her expressive videos, fearless style and raw musical talent. The Billie Eilish Experience with Spotify took fans on an immersive journey of the signer's sound and aesthetic and consisted of rooms inspired by the emotion behind her 14 songs.
These songs we explored through "smell, texture, colors, temperature and of course, music" with an activation that was both sensory and social media-friendly.
Image Credit: a.list
Trend Themes
1. Immersive Singer Activations - Opportunities to create immersive and shoppable experiences that showcase a musician’s sound and aesthetic through sensory and social media-friendly activations.
2. Limited-time Collaborative Merchandise Drops - Opportunities to collaborate with merch drop platforms to create exclusive merchandise for a limited-time shoppable event.
3. Social Media-friendly Experiences - Opportunities to create immersive and sensory experiences that are easily shareable on social media for increased brand visibility.
Industry Implications
1. Music Industry - Opportunities for musicians to collaborate with brands and create immersive experiences that showcase their music and unique aesthetic.
2. Retail Industry - Opportunities for retail brands to collaborate with musicians and merch drop platforms to create exclusive merchandise drops and limited-time shoppable events.
3. Marketing Industry - Opportunities for marketers to create multi-sensory and social media-friendly experiences that increase brand engagement and create buzz.
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