The 'Bikini Sari' by Shivan & Narresh is Stylish & Classy
Sarah Nazim — July 30, 2012 — Fashion
References: huffingtonpost & shrivannarresh
The 'Bikini Sari' by Shivan & Narresh is a stylish alternative for women who don't like to bare a lot of skin while laying on the beach.
Shivan Bahtiya and Narresh Kukreja are designers based out of New Delhi, India who saw a market opportunity that they could tap into when it came to modest dressing. Kukreja is quoted as saying, "Our swimsuits aim at bringing them out of their shell," and by "they," he is referring to Indian women who are shy to expose large amounts of skin due to cultural norms. In fact, many women in middle eastern countries are faced with the same obstacle.
This swimsuit collection offers women a stylish substitute to the bikini that is not over-bearing and very classy.
Shivan Bahtiya and Narresh Kukreja are designers based out of New Delhi, India who saw a market opportunity that they could tap into when it came to modest dressing. Kukreja is quoted as saying, "Our swimsuits aim at bringing them out of their shell," and by "they," he is referring to Indian women who are shy to expose large amounts of skin due to cultural norms. In fact, many women in middle eastern countries are faced with the same obstacle.
This swimsuit collection offers women a stylish substitute to the bikini that is not over-bearing and very classy.
Trend Themes
1. Modest Swimwear - The rise of modest swimwear presents an opportunity for innovative designs that cater to individuals who prefer more coverage.
2. Cultural Sensitivity - Designers can capitalize on the demand for culturally-sensitive swimwear designs that respect modesty norms around the world.
3. Alternative Beach Attire - The popularity of alternative beach attire, such as the 'Bikini Sari,' highlights the potential for innovative swimwear options beyond traditional bikinis.
Industry Implications
1. Fashion - The fashion industry can explore new avenues in designing modest swimwear that combines style and cultural sensitivity.
2. Retail - Retailers can tap into the demand for modest swimwear by offering a diverse range of options that cater to different cultural preferences.
3. Travel and Tourism - The travel and tourism industry can benefit from promoting destinations that provide inclusive and culturally respectful beach attire options.
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