Nike's New 'Big Swoosh' Collection Features Hoodie, Crewnecks & Joggers
Riley von Niessen — December 29, 2016 — Lifestyle
The 'Big Swoosh' collection from Nike is stylish and highly functional. With technical fabric that ensures breathability, the apparel can be worn as either casual or athletic wear.
The pieces come in black or dark gray and come adorned with statement Nike branding as well. This is what the Big Swoosh collection largely gets its name from, as the sportswear giant's mark is left in a contrasting tone on the pieces. On the hoodies and crewnecks, the iconic Swoosh logo is shown near the hemline.
On the joggers, it's shown on the side of the calf. In addition to providing warmth and comfort during warmups, the technical fabric is incredibly durable, meaning that it can be worn throughout the seasons for any occasion one sees fit.
The pieces come in black or dark gray and come adorned with statement Nike branding as well. This is what the Big Swoosh collection largely gets its name from, as the sportswear giant's mark is left in a contrasting tone on the pieces. On the hoodies and crewnecks, the iconic Swoosh logo is shown near the hemline.
On the joggers, it's shown on the side of the calf. In addition to providing warmth and comfort during warmups, the technical fabric is incredibly durable, meaning that it can be worn throughout the seasons for any occasion one sees fit.
Trend Themes
1. Breathable-fleece Apparel - The trend of breathable-fleece apparel offers an opportunity for companies to create innovative clothing that combines breathability and comfort.
2. Versatile Sportswear - The trend of versatile sportswear presents an opportunity for brands to design clothing that seamlessly transitions between casual and athletic wear.
3. Statement Branding - The trend of statement branding allows companies to incorporate bold and contrasting logos on their apparel, creating a unique and eye-catching style.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the trend of breathable-fleece apparel by developing innovative and functional clothing for athletes and active individuals.
2. Fashion - The fashion industry can tap into the trend of versatile sportswear by creating stylish and flexible clothing options that cater to the preferences of consumers seeking versatile apparel.
3. Branding and Marketing - The branding and marketing industry can leverage the trend of statement branding to assist companies in creating visually appealing and recognizable apparel that resonates with consumers.
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