ABC Recruits University Students
Bianca — May 9, 2008 — Pop Culture
References: news.yahoo
ABC has launched a new initiative in conjunction with several US universities that would be every journalism student's dream. They are setting up on-campus broadcast stations in which students can work with ABC directly to gain hands on experience.
The company is committed to getting younger demographics to take more interest in news and current events, and hopes that allowing young adults to deliver the message could be a way to make that connection. ABC is after the same 18-25 year old demographic every media outlet is trying to reach.
The students will work with ABCNews.com as well as radio broadcast and TV shows like Good Morning America, World News with Charles Gibson and Nightline.
Participating journalism schools include those at Arizona State University, Syracuse University, University of Florida, University of North Carolina at Chapel Hill, and University of Texas.
The best of the bunch will then be selected as “bureau chiefs†and be offered the chance to train at ABC's head office in New York.
The company is committed to getting younger demographics to take more interest in news and current events, and hopes that allowing young adults to deliver the message could be a way to make that connection. ABC is after the same 18-25 year old demographic every media outlet is trying to reach.
The students will work with ABCNews.com as well as radio broadcast and TV shows like Good Morning America, World News with Charles Gibson and Nightline.
Participating journalism schools include those at Arizona State University, Syracuse University, University of Florida, University of North Carolina at Chapel Hill, and University of Texas.
The best of the bunch will then be selected as “bureau chiefs†and be offered the chance to train at ABC's head office in New York.
Trend Themes
1. On-campus Broadcasting - As more media outlets partner with universities to set up on-campus stations, there's a demand for innovative technology solutions that can support interactive and immersive media experiences.
2. Youth-oriented News Media - The push towards attracting younger audiences to stay informed calls for novel media formats that cater to their preferences and interests, such as interactive and mobile-friendly news content.
3. Training Future Journalists - The increased collaboration between media companies and journalism schools presents opportunities for developing innovative training programs that equip students with highly adaptable communication skills, including digital content creation and multimedia production.
Industry Implications
1. Higher Education - The partnership between media companies and universities creates opportunities for innovation in the higher education industry, where institutions can offer more experiential learning opportunities to students through on-campus broadcasting setups and media partnerships.
2. Media and Entertainment - Media outlets that partner with universities can benefit from disruption to traditional broadcast models and especially from producing content that caters to younger audiences and exploring new revenue streams in the news media industry.
3. Technology - The push toward immersive media experiences and youth-oriented news content requires innovative technology solutions such as scalable and flexible broadcasting systems that enable interactive and personalized experiences for audiences.
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