The 'Mad Curve' Business Analytics Platform is Automated
Michael Hemsworth — December 1, 2022 — Business
The 'Mad Curve' business analytics platform is a predictive professional tool for users looking to optimize their capabilities by harnessing the power of existing data. The platform collects data from a range of sources including trackers, ad traffic sources, ad mediation and app stores before unifying them to create revenue predictions. This includes covering subscriptions, in-app purchases and advertising, while also calculating all product and marketing metrics to boot.
The 'Mad Curve' business analytics platform can create predictions and deliver reports in an automated manner to maximize team capabilities. These reports can be used for making strategic choices, while also being great for sharing with funds, publishers or credit organizations for obtaining additional funding to get businesses growing at a speedier pace.
The 'Mad Curve' business analytics platform can create predictions and deliver reports in an automated manner to maximize team capabilities. These reports can be used for making strategic choices, while also being great for sharing with funds, publishers or credit organizations for obtaining additional funding to get businesses growing at a speedier pace.
Trend Themes
1. Predictive Analytics - Using predictive analytics platforms like 'Mad Curve' can help businesses optimize their capabilities by harnessing the power of existing data.
2. Automated Analytics - The 'Mad Curve' platform saves time and maximizes team capabilities by delivering reports and making predictions in a fully-automated manner.
3. Unified Data - Collecting and unifying data from diverse sources like trackers, ad traffic sources, ad mediation and app stores can provide businesses with comprehensive revenue predictions as well as product and marketing metrics.
Industry Implications
1. Business Analytics - Platforms like 'Mad Curve' offer a great opportunity for disrupting the business analytics market with their automated and predictive capabilities.
2. Digital Advertising - Digital advertising can benefit from predictive analytics platforms like 'Mad Curve' to maximize revenue by tapping into revenue predictions and advertising metrics.
3. Financial Services - The ability to deliver accurate revenue predictions can be attractive to financial services organizations like credit organizations or funds looking to expand their business portfolios.
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