The BIG Chair Project Raises Funds for the Better Food Foundation
Meghan Young — September 7, 2012 — Art & Design
References: jamieoliver & design-milk
The BIG Chair Project is an admirable undertaking by none-other-than Jamie Oliver. Although known as a chef, it appears that he has a knack for industrial design as well. In reality, he has simply tried his hand at it for a good cause.
To celebrate 60th anniversary of Fritz Hansen’s ever-popular 3-legged Ant chair, which was designed by Arne Jacobsen, 25 were donated to Oliver’s Better Food Foundation. The BIG Chair Project was subsequently born. Oliver enlisted various artists and designers to decorate the chairs, which are to be auctioned off in October with all proceeds going to the charity.
Participating in the BIG Chair Project are Paul Smith, Burberry, Matthew Williamson and more. They will be on display during the London Design Festival.
To celebrate 60th anniversary of Fritz Hansen’s ever-popular 3-legged Ant chair, which was designed by Arne Jacobsen, 25 were donated to Oliver’s Better Food Foundation. The BIG Chair Project was subsequently born. Oliver enlisted various artists and designers to decorate the chairs, which are to be auctioned off in October with all proceeds going to the charity.
Participating in the BIG Chair Project are Paul Smith, Burberry, Matthew Williamson and more. They will be on display during the London Design Festival.
Trend Themes
1. Designer Chair Auctions - Disruptive innovation opportunity: Explore the potential of using unique and artistically designed chairs as a means of fundraising for charitable organizations.
2. Industrial Design for Good Causes - Disruptive innovation opportunity: Merge industrial design expertise with philanthropic efforts to create products that contribute to social causes and charities.
3. Collaborative Art Projects - Disruptive innovation opportunity: Foster collaborations between artists, designers, and charitable organizations to create unique and impactful art pieces that can generate funds for worthy causes.
Industry Implications
1. Furniture Design - Disruptive innovation opportunity: Incorporate artistic elements and collaborations with designers and artists to create standout furniture pieces that appeal to a socially conscious audience.
2. Philanthropic Organizations - Disruptive innovation opportunity: Utilize creative collaborations and unique art projects to engage donors and raise funds for philanthropic causes.
3. Event Planning and Design - Disruptive innovation opportunity: Create memorable events by incorporating exclusive art installations and auction experiences that not only entertain but also contribute to charitable causes.
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