The Beymen Fall/Winter 2012 Ads Toy with Dualistic Chic Couture
Alexandra Serrano — August 28, 2012 — Marketing
References: beymen & designscene.net
Luxury retail plays with fall fashion duality in the Beymen Fall/Winter 2012 Ads.
Boasting a sleek take on the Fall 2012 fashion offerings, the luxury retailer epitomizes each designer's signature look. Lensed by photographer Koray Birand, the campaign is a stunning show of mirrored haute fashion. Model Katrin Thormann's porcelain white skin serves as the perfect canvas for the season's rich tones and dark beauty looks.
The ads display looks by Givenchy, Emilio Pucci, Jil Sander, Lanvin, Dolce & Gabbana and Stella McCartney. Each brand identity is played up as Katrin Thormann sports looks that defined each respective ready-to-wear collection. The advertisement shows sleek avant-garde desert imagery that hints to the exotic appeal of each mirrored look. With tasteful sensuality, these ads play up the retailer's luxury offerings.
Boasting a sleek take on the Fall 2012 fashion offerings, the luxury retailer epitomizes each designer's signature look. Lensed by photographer Koray Birand, the campaign is a stunning show of mirrored haute fashion. Model Katrin Thormann's porcelain white skin serves as the perfect canvas for the season's rich tones and dark beauty looks.
The ads display looks by Givenchy, Emilio Pucci, Jil Sander, Lanvin, Dolce & Gabbana and Stella McCartney. Each brand identity is played up as Katrin Thormann sports looks that defined each respective ready-to-wear collection. The advertisement shows sleek avant-garde desert imagery that hints to the exotic appeal of each mirrored look. With tasteful sensuality, these ads play up the retailer's luxury offerings.
Trend Themes
1. Mirrored Fashion - Opportunity for designers to experiment with mirrored elements in their fashion collections, creating a visually striking and unique look.
2. Duality in Fashion - A trend of contrasting elements in fashion, allowing designers to combine different styles, textures, and colors to create innovative and unexpected looks.
3. Luxury Retail Ads - Opportunity for luxury retailers to create visually captivating advertisements that showcase their designer offerings and create a sense of exclusivity and desire.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity for fashion designers to incorporate mirrored elements and play with duality in their collections, creating unique and visually appealing designs.
2. Luxury Retail - Opportunity for luxury retail brands to create innovative and visually stunning ads that highlight their designer offerings, attracting affluent consumers and enhancing brand image.
3. Photography - Disruptive innovation opportunity for photographers to experiment with mirrored fashion and duality in their shoots, creating visually striking and captivating imagery.
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