Ending the Depression Through Amazon by Bettina Schneebeli
Alexandra Serrano — March 8, 2013 — Pop Culture
References: basiljs.ch
Bettina Schneebeli has recreated the words of Bernhard London’s essay with her piece titled ‘Ending the Depression through Amazon.’
Her book delves into the the economic stipulations of data and consumption. This is represented by replacing words in London’s original essay from the year 1932 with images from Amazon’s shopping catalog. With such changes, the piece is actualized and makes its theme of economic crisis solution much more powerful.
The original piece suggested that the solution to the depression would come with imposing a law that would force citizens to dispose of products after a certain amount of time. Seemingly random imagery makes a statement in Bettina Schneebeli’s piece on consumerism with products that suffer loss of value, a concept that is certainly thought-provoking and artful.
Her book delves into the the economic stipulations of data and consumption. This is represented by replacing words in London’s original essay from the year 1932 with images from Amazon’s shopping catalog. With such changes, the piece is actualized and makes its theme of economic crisis solution much more powerful.
The original piece suggested that the solution to the depression would come with imposing a law that would force citizens to dispose of products after a certain amount of time. Seemingly random imagery makes a statement in Bettina Schneebeli’s piece on consumerism with products that suffer loss of value, a concept that is certainly thought-provoking and artful.
Trend Themes
1. Actualized Art - Artists using contemporary images and concepts to recreate and update traditional art forms.
2. Consumerism Commentary - Artworks that explore the themes of consumption, capitalism, and economic crisis.
3. Disruptive Reinterpretation - Reimagining and transforming existing texts or artworks to convey new and powerful messages.
Industry Implications
1. Art and Design - Opportunities for artists to push boundaries and challenge societal norms through innovative interpretations of traditional mediums.
2. Publishing and Literature - The evolution of writing and literature through the incorporation of visual elements and recontextualization of existing works.
3. Consumer Goods and Retail - Opportunities to create thought-provoking advertising campaigns and products that address issues related to consumerism and product lifecycle.
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