Betterment Now Offers Messaging With Human Advisors
References: betterment & techcrunch
As a so-called robo-advisor startup, Betterment doesn't shy away from the benefits of using artificial intelligence to help with investing. However, the digital platform's newest feature shows that it recognizes the importance of human connections as well. As part of a recent round of funding, Betterment has announced that it will now offer its clients free access to licensed financial experts through an in-app messaging service.
While Betterments automated investing platform already reduces the thought that clients need to put into their accounts, questions will inevitably arise as people grow and their lives change. Previously, clients could pay slightly higher annual fees in order to have access to financial advisors, but Betterment has recognized that such a service should be universal for its clientele.
Everyone has a unique financial situation, and Betterment's human advisors make it easier to receive that personal touch.
While Betterments automated investing platform already reduces the thought that clients need to put into their accounts, questions will inevitably arise as people grow and their lives change. Previously, clients could pay slightly higher annual fees in order to have access to financial advisors, but Betterment has recognized that such a service should be universal for its clientele.
Everyone has a unique financial situation, and Betterment's human advisors make it easier to receive that personal touch.
Trend Themes
1. Robo-advisor Human Connections - The trend of robo-advisors incorporating human connections through messaging services allows for a personalized and comprehensive financial experience.
2. Free Financial Advisor Access - The trend of offering free access to licensed financial experts through in-app messaging services eliminates barriers and provides valuable assistance to users.
3. Customizable Financial Solutions - The trend of recognizing unique financial situations and offering personalized advice and solutions through human advisors caters to individuals' specific needs.
Industry Implications
1. Robo-advisory Services - The robo-advisory industry can capitalize on the opportunity to integrate human connections and personalized financial advice to enhance their clients' experience.
2. Financial Technology - The financial technology industry can explore innovative ways to blend AI-driven automation with human expertise to create comprehensive and accessible financial solutions.
3. Banking and Wealth Management - The banking and wealth management industry can disrupt traditional models by providing free access to licensed financial advisors through digital platforms, catering to a wider customer base.
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