Better Back by Katherine Krug Ensures Better Posture When Sedentary All Day
Meghan Young — May 6, 2015 — Lifestyle
References: kickstarter & fastcoexist
Better Back is not only the simple wish of many office workers around the world, it's also the name of a product that will help them achieve just that. Essentially a seat belt for desk chairs, Better Back forces people to sit upright to ensure better ergonomics and less pain in the future.
Designed by Katherine Krug, Better Back is essentially "a padded harness that straps around the pelvis and is held in place from the knees," writes Fast Co Exist. Clearly this is something people have been waiting for: "Only two weeks into a Kickstarter campaign, Krug has obliterated her funding target, raising more than 40 times the original goal. And she still has two weeks to go." Better Back addresses a need in a simple and effective way.
Designed by Katherine Krug, Better Back is essentially "a padded harness that straps around the pelvis and is held in place from the knees," writes Fast Co Exist. Clearly this is something people have been waiting for: "Only two weeks into a Kickstarter campaign, Krug has obliterated her funding target, raising more than 40 times the original goal. And she still has two weeks to go." Better Back addresses a need in a simple and effective way.
Trend Themes
1. Ergonomic Seating Solutions - Better Back's success shows that people are looking for simple and effective ways to address the discomfort of sedentary office work, offering opportunities for the development of efficient and easy-to-use ergonomic seating solutions.
2. Health-focused Office Products - The growing concern for health and wellness in the workplace can inspire the creation of more office products that encourage movement and better posture, providing opportunities for businesses that prioritize employee health.
3. Crowdfunding for Niche Products - The success of Better Back's Kickstarter campaign highlights the potential of crowd-funding platforms for niche products that address specific needs and offer a simple and affordable solution.
Industry Implications
1. Furniture - The furniture industry could benefit from the development of ergonomic seating solutions that address the discomfort of sedentary office work and promote active sitting.
2. Health & Wellness - The health and wellness industry can capitalize on the growing concern for employee health by developing products that encourages better posture and movement in the workplace.
3. Crowdfunding - The crowdfunding industry can help niche products like Better Back to receive funding from people who are looking for simple and effective solutions to their specific needs.
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