Trend Hunter's 2015 Innovation Book
Jeremy Gutsche — February 9, 2015 — Business
References: betterandfaster
This is the trailer for Better and Faster, set for release in March. So far the book has been the #1 bestselling business book pre-sell on Indiegogo, and has been the #1 new release on Amazon in Research, so we're off to a good start. Please check out the trailer and then all the freebies you can get for pre-ordering from Trend Hunter: HERE.
Below is the transcript from the trailer video:
Human hearts, rocket ships, scorpions and origami. These seem unrelated, but if you could connect the dots, if you could see how chaos works, you'd be better at almost everything. You'd be a better innovator, better investor, and better at adapting.
Your breakthrough, your big innovative idea, your team's next level, is closer than you think. The problem is that you have 100s of choices that you COULD make, and each choice leads you to a slightly diff version of your potential. So how do you know if you're making the right CHOICE?
Most people don't internalize it, but we're experiencing history's highest rate of change, and yet our brain is the product of 10,000 YEARS of EVOLUTION as a farmer.
Once you find your field of opportunity, whatever that field might be,
you're pre-wired to REPEAT and OPTIMIZE all the decisions that led to last year's harvest. You are NOT pre-wired for history's highest rate of change.
Your brain comes with a series of traps that block your hunter instincts, leaving countless organizations bankrupt or gone because they were unequipped to adapt. But we can learn from them.
I've spent the last decade obsessed by chaos and helping a couple hundred top-tier brands and their CEOs adapt to change, and now it's you turn to be Better and Faster.
I want to make you BETTER by teaching you traps that block successful people from adapting. I want to make you FASTER by showing you the 6 patterns of opportunity created by CHAOS. Patterns I've learned by studying 250,000 ideas using Trend Hunter's audience of 100,000,000 people like a giant innovation focus group.
The result is a proven methodology and a collection of very unique examples
designed to be unforgettable.
But the best part is that I won't use conventional examples. I will train your brain to be Better and Faster using a: bear fighter, the business of ugly, retro video games, secretive billionaires, the rise and fall of rap stars, intentional controversy and ex-criminal entrepreneurs
If you want to realize your full potential sooner, NOW is the time to get
BETTER & FASTER with the PROVEN PATH to unstoppable Ideas.
Below is the transcript from the trailer video:
Human hearts, rocket ships, scorpions and origami. These seem unrelated, but if you could connect the dots, if you could see how chaos works, you'd be better at almost everything. You'd be a better innovator, better investor, and better at adapting.
Your breakthrough, your big innovative idea, your team's next level, is closer than you think. The problem is that you have 100s of choices that you COULD make, and each choice leads you to a slightly diff version of your potential. So how do you know if you're making the right CHOICE?
Most people don't internalize it, but we're experiencing history's highest rate of change, and yet our brain is the product of 10,000 YEARS of EVOLUTION as a farmer.
Once you find your field of opportunity, whatever that field might be,
you're pre-wired to REPEAT and OPTIMIZE all the decisions that led to last year's harvest. You are NOT pre-wired for history's highest rate of change.
Your brain comes with a series of traps that block your hunter instincts, leaving countless organizations bankrupt or gone because they were unequipped to adapt. But we can learn from them.
I've spent the last decade obsessed by chaos and helping a couple hundred top-tier brands and their CEOs adapt to change, and now it's you turn to be Better and Faster.
I want to make you BETTER by teaching you traps that block successful people from adapting. I want to make you FASTER by showing you the 6 patterns of opportunity created by CHAOS. Patterns I've learned by studying 250,000 ideas using Trend Hunter's audience of 100,000,000 people like a giant innovation focus group.
The result is a proven methodology and a collection of very unique examples
designed to be unforgettable.
But the best part is that I won't use conventional examples. I will train your brain to be Better and Faster using a: bear fighter, the business of ugly, retro video games, secretive billionaires, the rise and fall of rap stars, intentional controversy and ex-criminal entrepreneurs
If you want to realize your full potential sooner, NOW is the time to get
BETTER & FASTER with the PROVEN PATH to unstoppable Ideas.
Trend Themes
1. Chaos-based Innovation - Identify and connect seemingly unrelated concepts to drive innovation and adaptability in a rapidly changing world.
2. Trapping Successful People - Uncover the traps that block successful people from adapting and develop strategies to overcome them.
3. Pattern Recognition in Chaos - Analyze chaos to identify the 6 patterns of opportunity and leverage them to drive innovation.
Industry Implications
1. Publishing - Disrupt the traditional publishing industry by incorporating chaos-based innovation methodologies to identify and develop bestselling books.
2. Consulting - Offer consulting services to help organizations and individuals overcome the traps that hinder their ability to adapt to change and achieve success.
3. Market Research - Leverage chaos-based pattern recognition methodologies to provide insights and analysis to businesses looking to capitalize on emerging trends and opportunities.
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