This Betili Hard Sale Campaign Promises Proliferating Purchases
Amelia Roblin — August 8, 2011 — Art & Design
References: ytbwa.co.il & adsoftheworld
Getting more for your money is every consumer's dream, and this Betili Hard Sale campaign suggests that these moveables will truly multiply. The single print ad features a pair of long wooden sideboards with lengthy legs, positioned in a way that makes them look like copulating creatures.
One buffet cabinet rests on all fours while the other is arranged as half mounted upon its partner. At the location where one might expect to find breeding body parts on a pair of animals, a bright red sticker acts as a censor. This spiky round label alludes to the sort of symbol used to attract shoppers to discounted goods, and the Betili Hard Sale campaign by the Yehoshua TBWA advertising agency asserts that 1+1=3 items.
One buffet cabinet rests on all fours while the other is arranged as half mounted upon its partner. At the location where one might expect to find breeding body parts on a pair of animals, a bright red sticker acts as a censor. This spiky round label alludes to the sort of symbol used to attract shoppers to discounted goods, and the Betili Hard Sale campaign by the Yehoshua TBWA advertising agency asserts that 1+1=3 items.
Trend Themes
1. Interactive Advertising - Opportunity for advertisers to create unique and engaging campaigns that capture consumers' attention through interactive elements.
2. Creative Marketing Strategies - Potential for businesses to adopt unconventional marketing tactics that stand out and leave a lasting impression on consumers.
3. Visual Symbolism in Advertising - Growing trend of using visual symbols and metaphors to convey messages and evoke emotions in advertising.
Industry Implications
1. Furniture Retail - Disruptive innovation opportunity for furniture retailers to incorporate creative and attention-grabbing advertising campaigns to differentiate themselves in a competitive market.
2. Advertising Agencies - Opportunity for advertising agencies to showcase their creativity and offer unique visual solutions that resonate with consumers and drive brand awareness.
3. Retail Sales - Potential for retailers to experiment with unconventional marketing strategies that spark curiosity and generate increased foot traffic and sales.
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