The 'Best Jobs In The World' Stunt Invites Individuals to Explore Australia
Jessica Marren — May 18, 2013 — Marketing
References: australia & bestjobs.australia
Tourism Australia is encouraging tourists to explore all the beauty of the country through this 'Best Jobs In The World' campaign. Applicants are competing with each other for chance to spend six months learning and working incredible once-in-a-lifetime jobs.
The global challenge is for adventurous young people who think they have what it takes to complete jobs requiring a very specific individual. The positions up for grabs include Chief Funster, Lifestyle Photographer, Outback Adventurer, Wildlife Caretaker, Park Ranger and Taste Master. Living in a beautiful country while working one of these amazing jobs seems like an amazing opportunity which will undoubtedly be a life-changing experience for whoever gets picked.
This rather ingenious Tourism Australia 'Best Jobs In The World' campaign is an incredibly smart tactic. Using the stunning country as a backdrop for this platform they encourage enthusiastic, hard-working people to work in the country while passionately promoting all the amazing assets the country has to offer.
The global challenge is for adventurous young people who think they have what it takes to complete jobs requiring a very specific individual. The positions up for grabs include Chief Funster, Lifestyle Photographer, Outback Adventurer, Wildlife Caretaker, Park Ranger and Taste Master. Living in a beautiful country while working one of these amazing jobs seems like an amazing opportunity which will undoubtedly be a life-changing experience for whoever gets picked.
This rather ingenious Tourism Australia 'Best Jobs In The World' campaign is an incredibly smart tactic. Using the stunning country as a backdrop for this platform they encourage enthusiastic, hard-working people to work in the country while passionately promoting all the amazing assets the country has to offer.
Trend Themes
1. Job Contest Campaigns - Creating contests for individuals to compete for unique and exciting job opportunities.
2. Adventure Tourism - Promoting travel experiences that offer once-in-a-lifetime jobs in stunning locations.
3. Experience-based Marketing - Utilizing unique job opportunities as a way to market and promote a destination.
Industry Implications
1. Tourism and Hospitality - Creating innovative campaigns to attract adventurous travelers.
2. Digital Marketing and Advertising - Developing creative strategies to engage and encourage participation.
3. Photography and Media Production - Capturing and showcasing the beauty of a destination through visual storytelling.
1.5
Score
Popularity
Activity
Freshness
