Shelby Lee Walsh — December 15, 2009 — About
References: www2.inc
Jeremy Gutsche’s EXPLOITING CHAOS was named one of the Best Books for Business Owners of 2009 by Inc. The book is one of a select 15 publications recommended by some of the most successful names in business, such as Jack Covert.
The article on EXPLOITING CHAOS in Inc. reads as follows:
Check out the full EXPLOITING CHAOS coverage in Inc.‘s Best Books for Business Owners slideshow here.
The article on EXPLOITING CHAOS in Inc. reads as follows:
Good things can happen, even in bad economies. In fact, they often do. Gutsche uses 150 case studies—presented in an appealing, magazine-like format—to demonstrate how smart entrepreneurs have figured out ways to profit from economic uncertainty. “Innovation is not about market timing,” he reminds readers. “It’s about creating something that fulfills an unmet need.”
Check out the full EXPLOITING CHAOS coverage in Inc.‘s Best Books for Business Owners slideshow here.
Trend Themes
1. Innovative Entrepreneurship - Exploiting economic uncertainty by creating a product or service to fulfill unmet needs.
2. Case Study Analysis - Using real-world examples to demonstrate successful business strategies and tactics.
3. The Power of Marketing - Showcasing how creative marketing can lead to business success even in difficult economic times.
Industry Implications
1. Publishing - Opportunities for publishing content that showcases successful business strategies and case studies.
2. Entrepreneurship Education - Providing education and resources to aspiring entrepreneurs looking to succeed in uncertain economic times.
3. Marketing and Advertising - Opportunities for companies to demonstrate the value and importance of creative marketing in driving business success.
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