Bespoke Experience Uses Commercial Travel for Poverty Alleviation
Tiana Reid — January 23, 2013 — Social Good
Bespoke Experience is the parent organization of the Guludo Beach Lodge, which was founded in 2002 as a way to tackle poverty alleviation in Mozambique through business. The team has since won several awards including two Conde Nast Traveler World Savers Awards and the Travel and Leisure Global Vision Award.
The model is comprised of two main areas. The first is the Guludo Beach Lodge, a resort on a beach in Northern Mozambique where infant mortality is high and life expectancy is low (38 years old). The contrast is palpable. The second part of the business model is the Nema Foundation which is a charity that was established by the team that organizes poverty alleviation and environment protection initiatives.
Contact Information
Bespoke Experience website
Bespoke on Facebook
Nena Foundation on Twitter
The model is comprised of two main areas. The first is the Guludo Beach Lodge, a resort on a beach in Northern Mozambique where infant mortality is high and life expectancy is low (38 years old). The contrast is palpable. The second part of the business model is the Nema Foundation which is a charity that was established by the team that organizes poverty alleviation and environment protection initiatives.
Contact Information
Bespoke Experience website
Bespoke on Facebook
Nena Foundation on Twitter
Trend Themes
1. Poverty Alleviation - Disruptive innovation opportunity: Developing business models that can tackle poverty through commercial initiatives, like the Guludo Beach Lodge in Mozambique.
2. Environment Protection - Disruptive innovation opportunity: Combining commercial travel with charity organizations, like the Nema Foundation, to promote environmental protection initiatives.
3. Socially Responsible Tourism - Disruptive innovation opportunity: Creating bespoke travel experiences that prioritize poverty alleviation and sustainable practices, as exemplified by the Fair Trade Eco-Tourism model.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporating poverty alleviation and environmental protection initiatives into the hospitality industry, such as eco-friendly beach resorts.
2. Nonprofit - Disruptive innovation opportunity: Leveraging commercial travel to support nonprofit organizations working towards poverty alleviation and environmental conservation.
3. Tourism - Disruptive innovation opportunity: Emphasizing socially responsible tourism by offering unique travel experiences that have a positive impact on local communities and the environment.
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