Berndnaut Smilde Creates Real Clouds in the Name of Art
Jason Soy — May 7, 2012 — Art & Design
References: architizer & sweet-station
If you’re thinking to yourself that the clouds in this Berndnaut Smilde installation look rather realistic, that’s because they’re the real thing. Rather than fashioning clouds out of tangible materials or projecting images into a space, Smilde uses smoke, moisture and spotlighting to create the illusion of nimbuses seemingly appearing spontaneously in the middle of rooms. To truly appreciate how impressive a feat this is, you must imagine yourself walking into a room and seeing things that normally occupy the sky suddenly consume a ceiling.
Berndnaut Smilde dubs this work ‘Nimbus II,’ with the original ‘Nimbus’ installation first exhibited in 2010. This new iteration is much more surreal due to the painted hues of the room, and because no two clouds are the same, viewers get distinct experiences from one another.
Berndnaut Smilde dubs this work ‘Nimbus II,’ with the original ‘Nimbus’ installation first exhibited in 2010. This new iteration is much more surreal due to the painted hues of the room, and because no two clouds are the same, viewers get distinct experiences from one another.
Trend Themes
1. Realistic Cloud Installations - There is an opportunity for creating immersive experiences by using realistic cloud installations in various industries, such as art, events, and advertising.
2. Illusionary Art - The art of creating illusions through innovative techniques like using smoke, moisture, and spotlighting can disrupt the traditional art industry, offering new ways for artists to engage with their audience.
3. Unique and Personalized Experiences - By creating distinct cloud installations that are different from one another, there is potential for delivering personalized and memorable experiences in sectors like hospitality, retail, and entertainment.
Industry Implications
1. Art - Incorporating cloud installations as a form of art can redefine traditional art perceptions and challenge the boundaries of creativity and imagination.
2. Events - Cloud installations can add a captivating and surreal element to events, providing attendees with a unique and unforgettable experience.
3. Advertising - By using cloud installations in advertising campaigns, companies can create attention-grabbing and visually stunning displays that leave a lasting impression on their target audience.
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