This Cooking Oils Shop in Berlin Kreuzberg Emphasizes Quality
Rebecca Byers — July 10, 2015 — Marketing
References: retaildesignblog.net
This Berlin Kreuzberg cooking oils boutique resides in a former factory that lends a level of sophistication to the all-natural brand. The Ölmühle an der Havel store was designed by Fabian Lefelmann and complements a rebrand that aimed to focus the product line on tits organic, high quality nature.
The no frills boutique is neatly organized and puts the emphasis on the product itself, with the historic nature of the building adding a subconscious level of elegance. A particularly interesting facet of the shop is the emphasis on authentic, glare-free illumination achieved through the use of Optec spotlights.
In addition to the range of high quality cooking oils, the boutique sells dishware, as well as hot tea and coffee and fresh pastries.
The no frills boutique is neatly organized and puts the emphasis on the product itself, with the historic nature of the building adding a subconscious level of elegance. A particularly interesting facet of the shop is the emphasis on authentic, glare-free illumination achieved through the use of Optec spotlights.
In addition to the range of high quality cooking oils, the boutique sells dishware, as well as hot tea and coffee and fresh pastries.
Trend Themes
1. Culinary Showrooms - Disruptive innovation opportunity: Create culinary showrooms that focus on premium, high-quality culinary products and emphasize the product experience.
2. Organic Product Lines - Disruptive innovation opportunity: Develop organic product lines that emphasize sustainability, natural ingredients, and high quality.
3. Authentic Illumination - Disruptive innovation opportunity: Design illumination systems that provide authentic, glare-free lighting for retail spaces, enhancing product presentation.
Industry Implications
1. Gourmet Food Retail - Disruptive innovation opportunity: Transform gourmet food retail by creating unique, immersive showroom experiences that showcase high-quality culinary products.
2. Sustainable Food Industry - Disruptive innovation opportunity: Innovate the sustainable food industry by creating organic product lines that prioritize environmental stewardship and consumer health.
3. Lighting and Design - Disruptive innovation opportunity: Revolutionize the lighting and design industry by developing innovative illumination solutions that enhance the overall retail experience.
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