'Bentley Beyond' Captures the Color, Emotion & Scent of Journeys
Laura McQuarrie — March 14, 2019 — Autos
References: bentleymedia & cosmeticsbusiness
'Bentley Beyond' is the first unisex perfume collection from Bentley Fragrances and it takes inspiration from a passion for travel and exotic destinations. The collection includes a trio of scents, each of which captures the color, emotion and scent of a different journey. With precious ingredients, Bentley Beyond is said to "translates a voyage into scent."
A Trip to Acapulco with Exotic Musk conjures the essence of blue bays, cliffs and oceanside Mexican resorts with notes of amber, orris, white wood and tonka bean, while A Journey to Goa with Majestic Cashmere takes cues from the Arabian Sea and a fusion of Hindu, Portuguese and Ottoman influences. The third and final perfume in the collection, An Odyssey in Java with Wild Vetiver, channels rainforests and ancient stone temples.
A Trip to Acapulco with Exotic Musk conjures the essence of blue bays, cliffs and oceanside Mexican resorts with notes of amber, orris, white wood and tonka bean, while A Journey to Goa with Majestic Cashmere takes cues from the Arabian Sea and a fusion of Hindu, Portuguese and Ottoman influences. The third and final perfume in the collection, An Odyssey in Java with Wild Vetiver, channels rainforests and ancient stone temples.
Trend Themes
1. Unisex Perfume Collections - The rise of unisex perfume collections presents opportunities for fragrance companies to cater to a broader customer base and challenge traditional gender norms.
2. Scent-inspired Journeys - Creating fragrances that capture the color, emotion, and scent of specific travel destinations allows perfume brands to offer consumers a unique olfactory experience and tap into their desire for escapism and wanderlust.
3. Ethnic and Cultural Influences - Drawing inspiration from specific regions and their cultural influences opens doors for perfumers to create niche fragrances that celebrate diversity and offer consumers a sensorial journey through different traditions and customs.
Industry Implications
1. Fragrance Industry - The fragrance industry can leverage the demand for innovative unisex perfume collections by developing unique and captivating scents that appeal to a wider range of customers.
2. Travel and Tourism Industry - Collaborations between perfume brands and the travel industry can create immersive experiences where customers can explore different scents and destinations, enticing them to visit exotic locations.
3. Fashion and Design Industry - Fashion and design brands can collaborate with perfume companies to create scent-inspired collections that complement their clothing lines, offering consumers a multi-sensory experience that enhances their personal style.
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