Bensimon and Nailmatic Make It Impossible to Be Uncoordinated
Laura McQuarrie — May 15, 2014 — Fashion
References: eshop.bensimon & be
The Bensimon x Nailmatic collaboration brings together what each brand does best, offering colorful shoes and nail polish that matches. These pairings will make being color-coordinated extremely effortless this spring and summer.
The shoe and single nail polish bottles are priced at $45 through Bensimon, but for a couple more options, three small 'Milkshake,' 'Jungle' and 'Very, Very Pink' sets also available, just containing just nail polish.
Considering how expensive some nail lacquers can be, this combo is a pretty winning one, since you get a new pair of shoes and a nail color that are already guaranteed to match—now the only thing you'll have to worry about is what to wear to complete the outfit.
The shoe and single nail polish bottles are priced at $45 through Bensimon, but for a couple more options, three small 'Milkshake,' 'Jungle' and 'Very, Very Pink' sets also available, just containing just nail polish.
Considering how expensive some nail lacquers can be, this combo is a pretty winning one, since you get a new pair of shoes and a nail color that are already guaranteed to match—now the only thing you'll have to worry about is what to wear to complete the outfit.
Trend Themes
1. Color-coordinated Fashion - The trend of color-coordinated fashion offers opportunities for brands to create matching sets of clothing and accessories.
2. Collaborations in Fashion - Collaborations between fashion brands enable the creation of complementary products that appeal to consumers seeking coordination.
3. Affordable Matched Accessories - The demand for affordable matched accessories drives the opportunity to provide value sets at accessible price points.
Industry Implications
1. Fashion - The fashion industry can explore the creation of coordinated clothing and accessory sets to meet consumer demand.
2. Beauty - The beauty industry can capitalize on the trend by offering matching nail polish colors that complement fashion accessories.
3. Footwear - Footwear brands can leverage color coordination by partnering with beauty brands to offer matching shoe and nail polish sets.
1.5
Score
Popularity
Activity
Freshness
