Benoit Paille AXA Project Converts Everyday People into Muses
Emily Evans — June 19, 2011 — Art & Design
References: behance.net & behance.net
There is beauty in everyday life, just as the Benoit Paille AXA photographic series demonstrates. This work is the latest from the Montreal artist, who is nothing short of brilliant.
Paille can easily capture beauty within each of this captures even if the subjects are not photographed against noteworthy backdrops. The Benoit Paille AXA photographic series features a variety of real people that Paille hand-picked off the streets to be his muses.
The use of real people as muses seems to be rarity within our culture, which commonly uses actors to depict real people within numerous marketing and advertising campaigns. This Benoit Paille AXA photography is a refreshing take on reality and the special undiscovered marvels that lie within the faces and stories of real people.
Paille can easily capture beauty within each of this captures even if the subjects are not photographed against noteworthy backdrops. The Benoit Paille AXA photographic series features a variety of real people that Paille hand-picked off the streets to be his muses.
The use of real people as muses seems to be rarity within our culture, which commonly uses actors to depict real people within numerous marketing and advertising campaigns. This Benoit Paille AXA photography is a refreshing take on reality and the special undiscovered marvels that lie within the faces and stories of real people.
Trend Themes
1. Real-people Muses - The use of real people as muses in photography and advertising campaigns presents an opportunity to showcase the beauty and diversity of everyday individuals.
2. Street Photography - Street photography, like that of Benoit Paille AXA, captures the beauty of everyday life and offers a unique perspective on our surroundings.
3. Human-centric Marketing - The Benoit Paille AXA project highlights the potential for brands to connect with audiences by featuring real people and their authentic stories in marketing campaigns.
Industry Implications
1. Photography - The photography industry could benefit from incorporating real people as subjects to create more authentic and relatable content.
2. Advertising - By using real people as models, the advertising industry can disrupt traditional ideals of beauty and embrace diversity and inclusivity.
3. Marketing - Human-centric marketing strategies that focus on real people and their stories can revolutionize the way brands connect with consumers.
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