Benham's Dry Gin Boasts Striking Packaging and Citrus Undertones
Meghan Young — March 15, 2016 — Lifestyle
References: prnewswire & uncrate
The smell of spring is in the air and what better way to celebrate with a bottle of Benham's Dry Gin. After all, the turquoise color of said bottle is perfect for this particular season. Not to mention that its fresh look complements the citrus undertones of the drink itself, putting a twist on the classic juniper base.
Graton Distilling Company's Benham's Dry Gin was given its gorgeous packaging design by the firm Stranger & Stranger. In addition to its juniper and citrus base, the gin is made up of 12 botanicals. Yet it's almost hard to care about its taste when it looks so good. With its brass accents and detailed label, it's a bottle people would buy just for its decorative capabilities after the dry gin was all done.
Graton Distilling Company's Benham's Dry Gin was given its gorgeous packaging design by the firm Stranger & Stranger. In addition to its juniper and citrus base, the gin is made up of 12 botanicals. Yet it's almost hard to care about its taste when it looks so good. With its brass accents and detailed label, it's a bottle people would buy just for its decorative capabilities after the dry gin was all done.
Trend Themes
1. Turquoise-tinted Packaging - The trend of using vibrant turquoise-tinted packaging offers a visually appealing and unique selling point for products.
2. Citrus Undertones - The trend of incorporating citrus undertones in beverages provides a refreshing twist to traditional flavors and appeals to consumers seeking new taste experiences.
3. Packaging as Decor - The trend of designing packaging that doubles as a decorative item creates added value for consumers, encouraging them to keep and display the product even after it's consumed.
Industry Implications
1. Alcoholic Beverages - The alcohol industry can seize the opportunity to create innovative packaging designs that enhance the overall drinking experience and appeal to consumers looking for unique products.
2. Design and Packaging - The design and packaging industry can explore new possibilities in creating visually striking and functional packaging designs that attract consumers and create a memorable brand image.
3. Home Decor - The home decor industry can benefit from the trend of packaging as decor by offering products that serve a dual purpose - functional packaging that can be repurposed or displayed as decorative items.
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