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Whole-Grain Barley Flours

Clean the Sky - Positive Eco Trends & Breakthroughs

Beneo Launches a Barley Flour with Beta-Glucans at IFT FIRST

— July 12, 2023 — Lifestyle
Beneo introduces 'Orafti ß-Fit,' a whole grain barley flour formulated with 20% beta-glucans, as a part of its new product unveiling at IFT FIRST, the Institute of Food Technologist's annual expo. The new product spotlights beta-glucans, which are vicious and soluble dietary fibers that thicken food and help it travel more slowly through the large and small intestines.

'Orafti ß-Fit' can be used in a variety of food applications, including baked foods, pasta, cereal, and meal replacements. The product also increases viscosity in dairy applications, helping to thicken and smooth liquid components. Beneo will be showcasing the new ingredient by using it to make waffle batter at IFT FIRST.

“[...] Orafti ß-Fit is perfectly aligned with the company’s goal to connect nutrition and health. It delivers convincing benefits with FDA-approved health claims. Orafti β-Fit, as an economically attractive solution, supports food manufacturers in developing tasty and appealing products with added value in times of tighter consumer budgets. As this is Beneo’s first ingredient that is fully produced in the US, IFT is the perfect platform to launch and present this product," said Jon Peters, sales director, Americas.

Image Credit: Beneo
Trend Themes
1. Whole-grain Barley Flours - The introduction of 'Orafti ß-Fit' showcases the trend of utilizing whole-grain barley flours with 20% beta-glucans for added health benefits.
2. Beta-glucans in Food - The spotlight on beta-glucans as viscous and soluble dietary fibers presents a trend in formulating food products for improved digestion and gut health.
3. Functional Food Ingredients - The use of 'Orafti ß-Fit' in various food applications highlights the trend of incorporating functional ingredients to enhance the nutritional value and consumer appeal of products.
Industry Implications
1. Food Manufacturing - The launch of 'Orafti ß-Fit' by Beneo opens up disruptive innovation opportunities for food manufacturers to develop new products with added health claims and economic attractiveness.
2. Bakery Industry - The integration of 'Orafti ß-Fit' in baked foods offers an opportunity for the bakery industry to create healthier and more nutritious products that meet consumer demands.
3. Dairy Industry - By utilizing 'Orafti ß-Fit' to enhance viscosity in dairy applications, the dairy industry can innovate with thickened and smoother liquid components, introducing novel products to the market.
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