KPN Lets Apple Users Upgrade Pockets to Accommodate Bending iPhones
Laura McQuarrie — September 29, 2014 — Tech
References: kpn & designtaxi
In order to help Apple customers resolve their bending iPhone issues, Dutch Telecom company KPN set up a humorous stunt that would help them scale up their pockets. One of the issues reported with the release of the iPhone 6 Plus was that some consumers found that the oversized phone was prone to bending when placed in a pocket. In order to remedy this, KPN set up a booth where people could upgrade a pair of pants to 'Pocket Plus,' which provides more room for a smartphone.
Since there isn't much that KPN can do about the phones, this is a clever way for it to provide a solution to its customers that's also pretty humorous.
Since there isn't much that KPN can do about the phones, this is a clever way for it to provide a solution to its customers that's also pretty humorous.
Trend Themes
1. Resolving Bending Iphone Issues - Creating innovative solutions to address the problem of iPhones bending in pockets.
2. Humorous Marketing Stunts - Utilizing humor to engage customers and provide solutions to their problems.
3. Enhancing Smartphone Accessories - Developing products and services that improve the functionality and convenience of smartphones.
Industry Implications
1. Telecommunications - Telecom companies can explore creative ways to assist customers with smartphone issues.
2. Retail Apparel - Apparel companies can explore collaborations with smartphone companies to provide specialized pockets for their products.
3. Digital Marketing - Utilizing humor in marketing campaigns to enhance customer engagement and promote innovative solutions.
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