This New Belvedere Vodka Packaging is Designed by Laolu Senbanjo
Michael Hemsworth — September 7, 2018 — Lifestyle
References: belvederevodka & foodbev
This new Belvedere Vodka packaging has been designed by Nigerian artist Laolu Senbanjo as a limited-edition creation that boasts an inherently artistic expression that makes use of new bottle wrap sleeve technology.
The packaging features a monochromatic design that is raised to provide a textural experience for consumers to appreciate, while the UV-reactive material will help change the color in certain environments. This enhances the sensory experience for consumers to reinforce the powerful story that the packaging is intended to tell on behalf of the artist.
Speaking on the new Belvedere Vodka packaging design, Rodney Williams, President of Belvedere Vodka, said, "When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty. This phenomenal message is seamlessly in line with our mission to reveal the unexpected beauty in life. Also, as a social advocate and former human rights attorney, Laolu’s philosophies align with our commitment to community and creating positive action in the world; in this case, the programme supports the (RED) organisation and the Global Fund to fight HIV/AIDS in Africa, a cause we’ve been supporting for eight years."
The packaging features a monochromatic design that is raised to provide a textural experience for consumers to appreciate, while the UV-reactive material will help change the color in certain environments. This enhances the sensory experience for consumers to reinforce the powerful story that the packaging is intended to tell on behalf of the artist.
Speaking on the new Belvedere Vodka packaging design, Rodney Williams, President of Belvedere Vodka, said, "When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty. This phenomenal message is seamlessly in line with our mission to reveal the unexpected beauty in life. Also, as a social advocate and former human rights attorney, Laolu’s philosophies align with our commitment to community and creating positive action in the world; in this case, the programme supports the (RED) organisation and the Global Fund to fight HIV/AIDS in Africa, a cause we’ve been supporting for eight years."
Trend Themes
1. Monochromatic Design - The use of monochromatic design in packaging can provide a textural experience for consumers and enhance the visual impact of the product.
2. Uv-reactive Materials - UV-reactive materials in packaging can create interactive and dynamic visual effects, adding an element of surprise and engagement for consumers.
3. Limited-edition Artistic Collaborations - Collaborating with artists to design limited-edition packaging not only creates unique and collectible products but also allows brands to tell powerful stories and support meaningful causes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage monochromatic designs and UV-reactive materials in packaging to enhance brand perception and create unique consumer experiences.
2. Packaging and Printing - The packaging and printing industry can develop innovative techniques for using UV-reactive materials and incorporating textured designs to meet the demand for visually engaging and interactive packaging solutions.
3. Art and Fashion - The art and fashion industries can explore collaborations with brands to bring unique artistic expressions to packaging, creating limited-edition collectibles with a strong visual impact.
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